The "dip" that millionaires were waiting for: Strategy and large companies took advantage of the drop to acquire more Bitcoin

Listed companies have taken advantage of the market correction to accumulate Bitcoin, with Strategy leading the purchases after the recent price drop.

The correction in the cryptocurrency market has served as a backdrop for a new phase of institutional accumulation led by listed companies that are not involved in crypto mining. 

Strategy recently announced the acquisition of other 1.142 bitcoinsAfter executing a transaction valued at approximately $90,0 million. According to data provided by SoSoValue, this move is not isolated, as global listed companies also registered net Bitcoin purchases totaling $92,8 million during the last week, ending February 9. 

For analysts, this behavior—amid the market's price correction—reflects how large corporate treasuries are willing to use periods of downward volatility to strengthen their long-term reserve positions; an action that consolidates Bitcoin as a strategic asset in the face of uncertainty in traditional markets.

Strategy's accumulation strategy in the face of market volatility

Strategy's latest purchase was executed at an average price of $78.815 per Bitcoin, according to the 8-K filing submitted to the Securities and Exchange Commission (SEC) on February 9. This acquisition occurred amidst high volatility—as mentioned earlier—as the price of Bitcoin experienced a sharp drop, reaching levels close to $60.000 in the market. 

However, despite the cryptocurrency's market price trading below $72.000 for much of the week following the crash, the firm led by Michael Saylor maintained its aggressive buying program by selling its own shares.

With this transaction, Strategy has increased its total holdings of 714.644 BTCThe total cost of this crypto reserve amounts to $54.350 billion, establishing a global average acquisition price of $76.056 per Bitcoin. 

A key aspect of this latest BTC purchase is that it was made above the company's average cost of ownership, thus avoiding a reduction in the base price of its assets. Strategy's decision to buy Bitcoin at a unit price of $78.815, while the market was depressed, underscores a conviction that prioritizes the total amount of assets over optimizing the entry price in the short term. 

This stance, fiercely defended by Saylor, has generated a significant accounting impact, as the company faces unrealized losses of billions of dollars because the current market price of its Bitcoin holdings is below its average acquisition cost.

The company's shares, identified by the ticker symbol MSTR, have acted as a barometer of this strategy. On February 5, the stock fell to $107, reflecting investor nervousness over the decline in the underlying asset. However, following the announcement of the company's operational resilience and a slight rebound in the crypto sector, the shares recovered ground on Friday, February 6, closing with a 26% increase to $135. This rebound demonstrates that, although volatility affects immediate valuation, the market also continues to support the business model focused on... Bitcoin accumulation.

Global firms are starting to bolster their BTC reserves

SoSoValue data reveals a movement of capital into Bitcoin by companies outside the mining sector, which analysts interpret as a sign that institutional interest is being renewed as the market recovers. 

Although Strategy continues to account for a large portion of the total buying volume of the past week, the data Data from the analysis platform also reveals the active presence of other corporations beginning to establish themselves in the market. These include Capital B, H100, and BHODL, three firms that made BTC acquisitions during the analyzed period. According to experts, their Bitcoin purchases, while modest compared to Strategy's, suggest a gradual expansion of institutional interest in the crypto ecosystem beyond a single player.

This trend is unfolding in an environment reminiscent of previous market phases, when large firms maintained disciplined accumulation strategies despite price volatility. Strategy, for example, experienced a phase in 2022 where Bitcoin's value fell below its average cost of $30.600. Even so, the company maintained its commitment to continuous buying, reflecting a long-term view driven by the search for protection against fiat currency depreciation.

Bitcoin 2026: The Power of Institutional Capital

In 2026, Bitcoin's market behavior reveals a new order. The correction on February 5th was not a consequence of fear among retail investors, but rather of internal movements within large financial institutions. Automatic liquidations and redemptions in exchange-traded funds reflect that Bitcoin's price now responds more accurately to capital flows emanating from Wall Street.

Despite these fluctuations, companies holding Bitcoin on their balance sheets show no signs of concern. For most of them, the cryptocurrency's technical volatility is not seen as a threat, but rather as an opportunity to strengthen their positions when liquidity increases. 

The business strategy of firms like Strategy revolves around sustained accumulation, supported by corporate financing mechanisms that allow them to continue buying regardless of temporary variations in the spot price.

As long as resources are available through the issuance of shares or debt, Strategy's institutional bet on Bitcoin seems to maintain its course unaffected by market fluctuations.