Visitors to the Empire State will be able to obtain exclusive NFTs that represent different aspects of the building, such as its history, its architecture or its panoramic views.
The Empire State Building, one of New York's most iconic buildings, has announced that it will introduce non-fungible tokens (NFTs) to its visitor loyalty program.
Visitors to the Empire State Building will be able to earn exclusive NFTs that represent different aspects of their experience, such as the view from the observatory, the elevator, or the history of the building. These NFTs can be collected, exchanged or sold on the digital art market.
The goal of this initiative is to offer visitors an innovative and fun way to remember their visit and connect with the Empire State community.
NFT as a reward for loyalty
Some companies are taking advantage of the rise of NFTs to create innovative and attractive experiences for their customers. An example of this is the Empire State Building, the famous building in New York that offers a loyalty program based on non-fungible tokens.
El prograss It's called Ambassador and allows visitors to earn exclusive NFTs, based on the Avalanche scalability blockchain, by signing up and accumulating points.
Points are earned by purchasing tickets to access the building's observatories, located on the 86th and 102nd floors. Each dollar spent is equivalent to one point in the loyalty program.
The NFTs that can be obtained are personalized images of the Empire State, which change depending on the level of points reached. This way, visitors can collect digital memories of their visit and feel part of the building's history.
The potential of Web3
The collection of NFT tokens that the Empire State Building uses to reward the loyalty of its visitors is based on five different levels: Ambassador, Bronze Ambassador, Silver Ambassador, Gold Ambassador and Platinum Ambassador. Each level has a distinctive Art Deco design that changes with each level and offers exclusive benefits to the holders of these NFTs.
These tokens have been created by Uptop, a Web3-focused loyalty platform, backed by Mastercard and PayPal. Uptop is responsible for the creation and design of the NFTs, as well as the integration of a digital wallet on the Empire State platform. Specifically, the building will be using the Magic Labs digital wallet, which allows for a simple and secure experience for users.
Empire State NFTs are an innovative way to connect with visitors and fans to offer them a unique and personalized digital souvenir. In addition, NFTs allow access to special rewards, such as free tickets, discounts or preferential access.
This initiative carried out by the Empire State Building is an example of the potential of Web3 technology to create new forms of interaction and value for people.
Privileges for NFT holders
Empire State Building fans and visitors can join the Ambassador program and enjoy many benefits. For example, they can visit the observatories with a free companion, attend special events at the iconic skyscraper, or participate in the annual Run-Up race held on its stairs.
Additionally, the more the building is visited, the more points will be accumulated and the more rewards will be received.
The program has four levels: Initial, Bronze, Silver and Platinum. The first of these, the Initial level, is free and gives access to basic benefits. The second, the Bronze level, is reached with 440 points and offers discounts and other gifts. Then, the third level, Silver, is achieved with 880 points and allows access to VIP areas and raffles. Finally, the Platinum level is achieved with 1760 points and gives users the opportunity to live unique experiences at the Empire State Building.
In addition to the Empire State, companies such as Amazon Gaming, Gucci and Starbucks have also relied on NFTs to reinforce their customer loyalty programs, offering their customers digital collectibles that allow access to immersive experiences and other digital and real-world rewards.
Continue reading: Bit2Me and Metrovacesa join forces to integrate the Web3 ecosystem with the real estate sector
