While Bitcoin, the first cryptocurrency to emerge, remains the largest by market capitalization and continues to dominate in other aspects, with its adoption being much more complete compared to other digital assets, other coins such as Cardano are currently gaining more and more momentum.
A recent report that studied customer loyalty across global brands has placed Cardano at number 26 out of 600 global brands, higher than Bitcoin's 30th position in terms of brand sentiment among its followers.
This news comes as a surprise, giving Cardano priority over other crypto projects in terms of brand value. This brand analysis reflects the emotional connections that brands impact on their consumer base and the general public. To carry out this analysis, Artificial Intelligence and big data have been used and the relationships and emotions of users in relation to leading “brands” worldwide have been assessed, highlighting some as popular as Google, Tesla, Apple, eBay or Disney and analyzing a total of 19 different industries.
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Compared to last year's report, Cardano has emerged as a new project in this study, also becoming the top cryptocurrency in relation to the brand perception of its followers and the highest-performing project among financial services brands.
According to this report, the crypto industry has risen to number 10 in terms of performance as Cardano has started to gain a higher rating. Likewise, other cryptoassets such as Uniswap and Solana are also present on the list in positions 261 and 265 respectively.
Reactions to the protocol's new achievement have not been long in coming. Hoskinson, co-founder of the project, has stated that Cardano has been created with a strong belief in equality and justice, taking these virtues into account through its support for merit and decentralization.
He also added that this project does not depend on a founder, a culture or a nation, but rather it is an ecosystem formed from the contributions of more than 100 different nations that collectively support the growth of this network.
Other users have also valued the importance of Cardano, as it ranks ahead of some of the most popular brands in the world, such as Google or eBay. Finally, this report has also revealed that decentralized technology and Web3 have received great adoption in recent years, and that they are likely to become increasingly important in the future.
