Bitcoin's price surpasses $90.000 again after US President Donald Trump suspended tariffs on European goods.
After a volatile and cautious start to the week, Bitcoin managed to reclaim the $90.000 mark. This move brought some calm to traders after several days in which the cryptocurrency had fallen to $88.000, triggering alarm bells at major trading desks. This rebound emerged as a direct reflection of a political shift in the United States, which altered global expectations regarding trade with Europe.
Investor sentiment changed dramatically when The cancellation of the tariffs was confirmed that President Trump planned to impose on the European Union. These tariff tensions, largely stemming from territorial and strategic disputes related to Greenland, had generated a climate of uncertainty that affected international markets across the board. The crypto market, which often acts as a barometer of global risk appetite, felt the pressure of these trade threats immediately. The possibility of a prolonged trade war caused many investors to seek refuge in less volatile assets, dragging Bitcoin down from its previous support levels.
However, the resolution of this conflict has favored the recovery of the price of the leading cryptocurrency and the market in general.
It all began to take shape after a meeting that official spokespeople described as highly productive with NATO representatives. This diplomatic rapprochement allowed the threats of border tariffs to be put on hold, restoring confidence to financial operators. With the fear of an escalation in trade restrictions eliminated, capital returned strongly to equities and cryptocurrencies.
Market data reflects this renewed optimism through a substantial increase in Bitcoin trading volume, which rose 18,7% in just one day, reaching $60.700 billion.
Access Bit2Me and trade BitcoinBitcoin's price navigates an unpredictable January
The crypto market began 2026 with renewed confidence after a turbulent end to 2025. Bitcoin climbed to $95.000 in the first week of January, capturing the interest of investors who saw signs of stabilization. However, a correction soon followed, when the publication of Weak jobs data in the United States They revealed a more fragile economy than anticipated, forcing many to adjust their positions.
However, in the second week, the cryptocurrency's price climbed again and reached over $98.000 per unit. frictions between the Federal Reserve and President Trump This fueled speculation, as large companies bought bitcoins to bolster their corporate reserves. This political tension and the institutional demand It acted as an anchor for the price of BTC amid the uncertainty. However, the negative flows reported by Bitcoin spot ETFs In the United States, they caused another drop in its valuation that same week, recalling the cryptocurrency's sensitivity to passive fund movements.
The price of Bitcoin recovered afterward, surpassing $95.000 by January 18. But the tariff threats Trump's comments to his trade partners and the bond crisis in Japan This generated renewed downward pressure, liquidating over $1.000 billion in leveraged positions in a single day, further fueling the correction. The cryptocurrency traded around $87.000 on January 20.
Now, Trump's withdrawal of those tariff threats against his European Union allies is fueling the current rebound. Although slight, with Bitcoin trading just above $90.000 at the time of writing, the market is gauging the true strength of this new recovery phase.
Source: CoinGecko
Enterprise adoption continues to strengthen Bitcoin
Bitcoin's growth continues to consolidate, driven by an increasingly determined business adoptionBeyond macroeconomic factors or state regulations, companies themselves are beginning to integrate cryptocurrency into their financial and operational structure. A recent example is the Steak 'n Shake restaurant chain, which announced a new Bitcoin bonus system for your staffThe measure was announced a few days after the company reported the purchase of 105 BTC, equivalent to about $10 million, intended to strengthen its corporate reserve.
Industry analysts interpret these movements as a sign that Bitcoin is moving into more mainstream territory, where exposure to digital assets is no longer exclusive to investors or large funds. Now, employees in traditional industries have the opportunity to receive and hold cryptocurrencies directly, This marks a natural evolution in the way companies manage incentives and diversify their assets.
On the corporate front, the use of Bitcoin as a treasury management tool continues to gain traction among publicly traded companies. Strategy, a pioneer in this strategy, continues to steadily increase its holdings, and this type of institutional accumulation contributes to consistent buying pressure that smooths out short-term fluctuations and reinforces market stability. The commitment of these firms not only boosts general confidence in Bitcoin but also encourages other CFOs to consider including cryptocurrencies as a safe haven against fiat currency depreciation.
Finally, the current political environment, with less trade tension and a more pragmatic view of financial technology, is providing fertile ground for Bitcoin to consolidate its value. Despite short-term price fluctuations, market analysts agree that the cryptocurrency has enormous potential to appreciate this year.
The Bitcoin Narrative as reserve of value It persists strongly, supported by both retail investors and corporations seeking to diversify their holdings and adapt to an increasingly digital economy.
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