Zara's new collection will allow users to dress themselves and their avatars in the metaverse with an exclusive collection.
The Spanish fashion brand, Zara, has launched a new collection, titled Lime Glam, designed to be worn both inside and outside the metaverse. The garments and accessories that form part of the collection will be available both in Zara's physical and digital stores, as well as within the digital world of Zepeto Metaverse, where other brands such as Gucci already have their stores.
Brands have found a new space in the metaverses. Recently, the first Fashion Week in Decentraland, while other virtual spaces such as Somnium Space or Zilliqa are creating spaces for fashion brands to sell products designed to dress avatars.
How does Zara's new collection work?
In general, it will work like a normal clothing collection; customers They will be able to buy their clothes in Zara's physical storesHowever, by doing so, we will also acquire the digital version of that garment, with which we can dress our virtual avatars.
It might interest you: What is the metaverse?
In addition, Zara's official website will feature a special section for the collection. Lime Glam, in which we will have a tool for Try on the clothes on our virtual avatarsThis way, we can get inspiration to create looks or know how the clothes will look before buying them.
Within the Zepeto app, we will find photo booths, as well as digital walls and a space dedicated to this collection.
The metaverse: a potential market for fashion brands
Major fashion firms have become heavily involved in the metaverse. Big brands like Gucci have started creating digital versions of their products, as well as NFT Collections, for user avatars.
As metaverses fill with users, brands are looking to create unique experiences for consumers, tying physical products to digital versions or creating metaverse versions of some of their most purchased products.
According to a recent report by Morgan Stanley, fashion brands have the potential to Generate $50.000 billion in the metaverse by 2030. Furthermore, as more brands enter these digital worlds, users will have more variety to customize their avatars and achieve looks that better reflect their personality.
The firm notes in its report that one in five Roblox users update their avatar images daily, which will allow luxury and fashion brands to expand their market by 10% in the next eight years through the sale of NFTs and digital products.
Would you like to know how major clothing brands can turn clothing items into NFTs? Tokenization Fundamentals Course
