Investment fund manager WisdomTree has launched a new tokenization platform that promises to revolutionize access to tokenized assets in the blockchain world.
With its new platform, called Connect, WisdomTree seeks to unlock access to real-world tokenized assets (RWA) for a broader audience.
On September 18, the company announced the launch of its new platform, allowing users to interact with any token issued by WisdomTree, using their own wallet infrastructures and across multiple blockchain networks.
With the development of the Connect platform, which follows the launch of the Prime Digital Asset AppWisdomTree seeks to position itself as a key player at the intersection of traditional and blockchain-based finance.
Through this platform, WisdomTree will facilitate access to digital financial products, especially for institutions and companies looking to integrate tokenized assets into their operations. Because of this, the development and launch of Connect represents a major step towards the democratization of finance, unlocking a wide range of opportunities, which were previously reserved for a select group.
Connect makes RWA tokenized assets accessible to everyone
Will Peck, Head of Digital Assets at WisdomTree, said that the launch of Connect is opening up “additional business-to-business (B2B) and business-to-business-to-consumer (B2B2C) opportunities for WisdomTree to provide digital funds access to businesses on-chain without leaving the ecosystem.” This means that the new tokenization platform for RWA assets not only expands access to WisdomTree’s digital funds, but also offers a solution to a common problem that financial institutions had been facing.
Traditionally, companies looking to acquire a money market fund had to convert their cryptocurrencies to fiat currency, a process that can be complicated and costly. However, with the new tokenization platform, companies will be able to access yield-generating products, such as the WisdomTree Government Money Market Digital Fund (WTGXX), more efficiently and securely using stablecoins, such as USDC. The platform makes it easy to convert stablecoins to fiat currency and vice versa, explained WisdomTree.
On the other hand, the company's head of digital assets also underlined the launch of Connect as a strategic move to meet the needs of its clients and investors, amid the growing interest in real-world tokenized assets.
The intersection of traditional and decentralized finance
As explained by the company, one of Connect’s most notable features is its ability to serve as a bridge between traditional and decentralized finance. As mentioned above, the new platform allows users to transact using both US dollars and USDC, offering flexibility that is crucial for companies looking to optimize their treasury management operations and maximize their performance.
In addition, the new platform uses its own tokenization infrastructure, ensuring that transactions are fast and secure.
Regarding the blockchain infrastructure used, WisdomTree explained that, initially, tokens will be minted on the Ethereum blockchain. However, the company has plans to expand Connect to other blockchain networks in the future. All of this, with the vision and objective of diversifying user options and strengthening interoperability between the different existing blockchains.
The company also reported that the launch of Connect was accompanied by a new web portal and API, with the possibility of integrating decentralized applications (DApps) in the future.
With the development of Connect, WisdomTree is moving towards creating a more inclusive and accessible financial ecosystem, offering solutions for users to manage their assets in a more efficient way.
WisdomTree leads a wave of innovation in the traditional system
In addition to Connect, WisdomTree has launched other digital asset-related products, seeking to strengthen the intersection between traditional and digital finance and offer investors and users access to a variety of innovative financial services and products.
WisdomTree is one of the fund issuers that was authorized by the Securities and Exchange Commission (SEC) in the United States this year to offer investors access to the main cryptocurrencies on the market, Bitcoin and Ethereum, through the Spot ETFs.
