BlockFi’s latest Real Talk survey to understand the changing sentiment of US consumers on cryptocurrencies and investing shows that one in ten women chose crypto as their first investment.
It is also striking how 17% of these women are Millennials and 11% are from Generation Z. All of them emphasize that cryptocurrencies have been their first investment, while 7% of Generation X say the same, despite having had many more years to be able to start investing in other assets.
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Flori Marquez, Founder and COO of BlockFi explains that the latest edition of BlockFi’s Women x Crypto survey data “has revealed that more and more women are turning to crypto as their first investment. While younger, digitally native generations are more likely to embrace crypto, Gen Xers and Baby Boomers are also open to participating, so it’s exciting to see crypto adoption among these generations.” In addition, this expert has pointed out that she has "the hope that women who have yet to make an investment will consider taking that first step to enter the market."
This survey, which BlockFi repeats on a regular basis, aims to provide data that can create a true reflection of the world of cryptocurrencies, their current state and their direction in terms of general adoption. According to the latest analysis, ten percent of women have invested in crypto, while 33% plan to invest in pension funds as their first entry into the market.
On the other hand, female cryptocurrency owners are holding on despite the crypto winter. The results of this survey have indicated that the interest of female investors in crypto has not decreased significantly: 22% of women surveyed are still considering buying cryptocurrencies in the next year, slightly less than the 28% of the previous year, but still a positive figure.
In addition, one in five women considers cryptocurrencies to be a good alternative to inflation. In fact, 20% of Gen Z women said that Bitcoin is the best long-term investment, choosing this asset from a wide list of options that also included real estate or individual stocks.
While the results of this survey show a growing interest among women in investing in crypto, Márquez has highlighted that currently there is still "a great disparity between women who feel safe and unsafe investing", so it is important to "continue working to close that gap by creating a much more inclusive and educational community that encourages more women to enter this ecosystem."
