Tokens.com has invested $2,4 million to purchase 116 plots of digital land, located in Decentraland's Fashion Street district.
The investment company in blockchain technology, digital assets and the decentralized finance ecosystem (DeFi), tokens.com, invested a total of 618.000 MANA tokens, valued at $2,42 million, for the acquisition of 116 plots of digital land located in the metaverse of Decentraland. The developers of this digital universe, built on the blockchain de Ethereum, highlighted the purchase as “the largest land acquisition in the metaverse” seen so far.
Tokens.com reported that it will use the digital land plots to build new facilities in the blockchain Metaverse and boost the digital fashion industry, which is booming and developing. The investment company also highlighted that its subsidiary Metaverse Group will establish new partnerships with several existing fashion brands in the world, to organize large fashion shows and facilitate digital commerce within the metaverse.
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Tokens.com and digital fashion in the Metaverse
For the investment company, digital fashion is “the next massive area of growth in the metaverse”Decentraland Foundation Chief Content Officer Sam Hamilton said that this is a booming business, so it is timely and very exciting that companies like Tokens.com and Metaverse Group are starting to focus on its development.
Tokens.com has acquired 116 digital land parcels in the Fashion Street district of Decentraland, the most famous and busiest fashion district in the Metaverse. The purchase of these plots was made through the firm's subsidiary, Metaverse Group, which is dedicated to the sale and rental of virtual land in metaverses such as Decentraland, The Sandbox, Cryptovoxels, Somnium, among others.
On Fashion Street, Decentraland users can visit top fashion brands, such as Gucci, Prada, Ralph Lauren, among others. In addition, Tokens.com plans to create new strategic alliances with several fashion brands, through Metaverse Group, to create new spaces where brands will be able to showcase and negotiate new products for avatars and more, providing users with a unique and innovative shopping experience.
Decentraland and Metaverse Group
Decentraland is an open-source blockchain metaverse, built on Ethereum and governed by its own community of users, who can make decisions and influence its development thanks to its governance token MANA. To date, MANA is trading at around $4,7 per unit, showing a revaluation and growth of 4.600% in the last year. This metaverse allows its users to access and enjoy various digital experiences, ranging from playing games, attending social events and concerts, visiting museums and galleries, browsing stores, buying digital objects such as NFTs, between many other things.
In Decentraland, users can also build and share their own virtual worlds with others; a possibility that has captured the attention of large companies and businesses, such as Atari, Sotheby's and Amnesia Ibiza, which are extending their businesses into this digital world.
On the other hand, Metaverse Group is a metaverse real estate company, dedicated to the real estate business within virtual worlds. Metaverse Group has a global headquarters located in the Crypto Valley district of Decentraland.
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