Theta Labs has launched an AI Chatbot that will serve Golden Knights Fans in the new 2024-25 NHL season.
The American professional ice hockey team, the Vegas Golden Knights, have joined forces with the Theta Labs platform, focused on blockchain technology, decentralized cloud infrastructure, entertainment and Artificial Intelligence, to develop a Innovative chatbot that promises to transform the fan experience during the new season.
The development of this AI chatbot, which represents a technological advance for the sports team, seeks to respond to fans' concerns in an attractive and direct way, while also helping to strengthen the team's marketing and sales strategies.
Theta's chatbot revolutionizes communication with fans
The new chatbot, which has been integrated into the Vegas Golden Knights website, was presented as a versatile tool for fans of the hockey team. Its main function is to answer various queries related to the events of the new NHL season, such as game schedules, products and hockey rules, allowing people to access relevant information quickly and efficiently.
Mitch Liu, co-founder and CEO of Theta Labs, highlighted that the chatbot was designed using an artificial intelligence model that can Create text, images, video, audio and more, to provide more accurate and engaging answers to specific queries about the team, the new season, and hockey in general. Liu emphasized that by interacting with the chatbot, fans will receive real-time information drawn from a personalized knowledge base, including statistics, match details, and up-to-date news. He further assured that the responses are not only fast, but also highly relevant.
Liu also stressed that the chatbot's output is "very fine-tuned" to meet fans' needs and improve the quality of interaction.
“When you send a message to the chatbot, it pulls information in real time from a custom knowledge base, and that knowledge base that we built has very specific hockey information: statistics and game information, news. Very real time.”Liu said.
The essence of the Vegas Golden Knights through technology
A distinctive aspect of the chatbot is its ability to reflect the personality and brand of the hockey team. During a recent demo, the bot presented itself as a “noble squire,” adding a touch of humor and personality to interactions. This strategy not only seeks to make the experience more enjoyable, but also strengthens the emotional bond between the Vegas Golden Knights and their fans.
“The bot will also display personality traits in line with the Golden Knights branding.”, assured Theta Labs.
Implementing a chatbot with a personality aligned to a team's brand is a growing trend in the sports world, where connecting with fans is paramount. By incorporating elements of hockey culture into the bot's responses, the Golden Knights hope to enhance the fan experience, making it more interactive and entertaining.
AI powers commerce in the world of hockey
In addition to improving the fan experience, Theta Labs’ chatbot also has significant implications for e-commerce and ticketing. Liu mentioned that this tool is not only designed to answer questions, but also has the potential to boost online sales and improve ticket purchase conversion rates. Therefore, the integration of this technology can be a key factor in increasing team revenue and facilitating access to the purchase of related products.
With the launch of this chatbot, the Vegas Golden Knights are strengthening their relationship with Theta Labs, with whom they previously worked to launch an exclusive series of NFTs, and to strengthen their presence in the world of new technologies.
The creation of an AI chatbot for Vegas Golden Knights fans is a clear example of how technology can be integrated into sports to enrich the fan experience. With the promise of providing fast and accurate responses, an engaging personality, and a focus on e-commerce, this development could set a new standard in the way sports teams interact with their followers.
Main image of the Vegas Golden Knights.
