Italian luxury fashion brand Gucci and famous businesswoman, singer and actress Paris Hilton will launch their own NFT collections in collaboration with the brand Superplastic.
Global entertainment brand Superplastic, which makes limited-edition vinyl toys and digital collectibles, will collaborate with Gucci and Paris Hilton on the launch of their upcoming NFT collections.
Gucci, which has been interested in the world of non-fungible tokens in blockchain, reported that it will launch “Super Gucci”, an exclusive collection of 10 NFTs designed by Alessandro Michele, the Italian brand's design director, together with the famous entertainment company Superplastic. For her part, Paris Hilton assured that her next collection of non-fungible tokens will soon be available on the Origin protocol, of which she is a Partner and investor since last June. Paris Hilton's NFT collection, titled «Forever Fairytale», can be seen on Superplastic’s roadmap, noting that the American businesswoman will launch “something powerfully beautiful” for her fans.
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Gucci, Paris Hilton and NFTs
Brands and artists are experimenting with NFTs, drawn by their monetization potential. While “SuperGucci” is the first full NFT collection created by Gucci, the brand has already released digital products, including a digital sneaker filter on the Wanna app and several items traded on Roblox’s non-blockchain platform, where they have sold for far more than those available in its physical stores.
On the other hand, Paris Hilton has gone a little further with technological adoption, becoming one of the biggest drivers of new technologies. On several occasions, Paris Hilton has pointed out the potential of blockchain and NFTs to allow content creators, influencers, artists and brands to interact more directly with their audiences and fans. The American businesswoman also defends the opportunities for direct and intermediary-free monetization that non-fungible tokens allow, which is why she has called this innovation “the future of the creator economy”.
SuperGucci: NFTs and porcelain sculptures
Superplastic explains on its website that the first collection of 10 Gucci NFTs will be released in three parts, each with its own handmade porcelain sculpture. The collection will combine the highly original digital style of Superplastic's synthetic artists, Guggimon and Janky, with the distinguished style of the fashion house; making it an extremely limited and valuable NFT collection.
With this collection of non-fungible tokens, Gucci is demonstrating its interest in new technologies and is aiming towards the metaverse. On its Twitter account, Gucci reported about a new experimental space, called Gucci Vault, where it will foster open conversations with the community about what's next in the virtual world and other innovations. The Italian brand's NFT collection will be launched on February 1st via Superplastic.
"Forever Fairytale" by Paris Hilton
«Forever Fairytale» is the title of the new collection of NFTs that Paris Hilton will launch in collaboration with Superplastic. The businesswoman and actress I speak about this digital collection during his participation in the television program Tonight Show Starring from Jimmy Fallon, where she said it was a collage of memories with her husband Carter Reum. Paris Hilton surprised the host and all the audience members of the show by saying that she would give them an NFT of her new collection.
The American entrepreneur made her entry into the world of cryptocurrencies in 2016, she revealed during an interview last year. Regarding NFTs, she noted that this technological innovation allows her to express herself in a unique way, reaching her audience directly and creating a new type of value in the market.
Superplastic's incredible collaborations
In February last year, Superplastic made its entry into the world of NFTs by launching two new figurines, Guggimon and Janky, as NFT tokens on the Nifty Gateway marketplace.
Now the famous brand is celebrating important partnerships to strengthen its presence within the world of digital collectibles and blockchain. In addition to collaborating with Gucci and Paris Hilton, Superplastic is working alongside one of the most popular NFT projects in the crypto industry, Bored Ape Yacht Club, to launch new collectible toys. The brand, which has sold millions of dollars worth of exclusive toys and collectibles, will reveal more details of its collaboration with BAYC next month.
Also, Superplastic is preparing its entry into the metaverse and the world of digital games together with The Sandbox, Revv y Animoca Brands. Holders of NFTs from the entertainment brand will soon be able to unlock “a lot of fun,” they reported in their RoadmapThe launch of new NFTs and super rare and exclusive toys, the opening of a new store in New York and the making of a film in which the holders of its NFTs will be able to participate, are some of the company's plans for future growth and development.
The rise of NFTs
2021 was a particularly good year for NFTs, which managed to attract a global and multigenerational audience, beyond artists and art collectors. The rise and popularity of these tokens has prompted a wide number of companies and businesses from different sectors, such as fashion, entertainment, gaming, e-commerce and more, to enter this digital innovation.
In the fashion world, brands such as Dolce & Gabbana, Adidas, Prada, Jimmy Choo, among others, have already launched their own crypto collectibles on blockchain; while artists such as Shakira, Grimes, 3LAU, Trevor Jones, and many others have also joined this innovation. In 2021, NFTs moved more than $17.000 billion in sales, with Opensea being the largest marketplace platform within this sector of the crypto industry.
Continue reading: Top 5 of the most valued NFTs that generated the most profits in 2021
