Cryptocurrencies

Michael Saylor's Strategy is attracting big funds: Canada's pension plan is investing $127 million

November 17th 2025

Canada's pension fund has invested $127 million in Strategy, reinforcing its institutional exposure to Bitcoin.

The Canada Pension Plan Investment Board (CPPIB) has made a decision that resonates throughout the global financial ecosystem: to acquire 393.322 shares of Strategy (MSTR) during the third quarter of 2025. This transaction, initially valued at approximately $127 million, represents an indirect but significant exposure to Bitcoin, given the role Strategy has established as main corporate treasury of the cryptocurrency.

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Strategy: From technology company to bridge for Bitcoin investment

Strategy is not your average tech company. Since 2020, under the leadership of Michael Saylor, it has transformed its balance sheet into a Bitcoin Strategic Reserveaccumulating more than $70.000 billion in BTC.

Its investment policy has transformed the company into a crypto exposure vehicle for institutions who, by mandate or regulation, cannot directly acquire cryptocurrencies. In this context, the entry of the CPPIB—one of the world's largest and most conservative pension funds—reinforces the narrative that Bitcoin is gaining ground as an institutional asset.

Although the value of the participación CPPIB's allocation has fallen to around $80 million due to MSTR's price volatility, but the fund's movement doesn't appear to be driven by short-term speculative logic. Rather, it aligns with a diversification strategy seeking exposure to alternative assets in an environment of uncertain interest rates and inflationary pressures. The choice of Strategy as an entry point to Bitcoin and the crypto world suggests a careful assessment of the regulatory and operational risks involved in investing directly in these digital assets.

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The silent transformation of institutional access to Bitcoin

The CPPIB's operation adds to a growing trend among pension funds, insurers, and wealth managers exploring diverse ways to participate in the crypto market. Companies like Strategy, Metaplanet, and even Tesla have been used as proxies by institutions seeking exposure to Bitcoin without assuming direct custody or the associated regulatory challenges.

What is particularly revealing is that even traditionally skeptical players of cryptocurrencies, such as Vanguard, maintain exposure to Bitcoin through stakes in Strategy. This institutional paradox, where large investors don't buy Bitcoin directly but instead invest in companies that accumulate it, reveals a quiet but profound shift in institutional perception. In turn, this demonstrates that Bitcoin is no longer seen solely as a speculative instrument and is increasingly establishing itself as a store of value with the potential to be integrated into long-term financial strategies.

In this sense, the CPPIB's entry could have broader implications. On the one hand, it legitimizes the use of corporate vehicles as a bridge to digital assets. On the other, it sends a signal to the market about the evolution of institutional appetite for Bitcoin. Furthermore, it reinforces Strategy's position as a key player at the intersection of traditional finance and the crypto economy.