Strategy, formerly MicroStrategy, is reaffirming its commitment to Bitcoin with the purchase of 7.633 BTC. This acquisition marks the beginning of a new era under its renewed identity and the continued Bitcoin accumulation strategy led by Michael Saylor.
Michael Saylor's company, formerly known as MicroStrategy, has entered a new era under its revamped identity, reaffirming its unwavering faith in Bitcoin.
Recently, the company made a massive purchase of bitcoins, investing a total of $742,4 million. According to Saylor, Strategy now owns 478.740 BTC, which is valued at over $46.400 billion.
BUY BITCOINWith this latest acquisition of 7.633 BTC of the cryptocurrency, Strategy is consolidating its corporate vision, where Bitcoin is not simply an asset, but the cornerstone of its financial strategy. The recent purchase underlines the conviction of Michael Saylor, the architect of this transformation, in the long-term potential of Bitcoin.
A new name, but the same passion for Bitcoin
MicroStrategy's transformation into Strategy is not a simple rebrand. According to Saylor, it represents an evolution in the company's identity, consolidating its image as a reference in the world of cryptocurrencies. Saylor, who is co-founder and current CEO of the company, announced the new acquisition of bitcoins through his account on X, marking the beginning of this new stage.
Samson Mow, CEO of Jan3, commented that the company's new name aligns perfectly with its Bitcoin corporate treasury strategy. "There is nothing 'micro' about what MicroStrategy does, so the move to Strategy is very appropriate," he claimed.
On the social network, the company explained that its name change reflected the evolution it has achieved over the years, since its founding in 1989. «From microprocessors to business analytics, Bitcoin and AI, our evolution continues. Now, as Strategy, we embrace a bold new future.», the company said.
The growing and continued accumulation of BTC
The recent purchase of 7.633 BTC, made at an average price of $97.255 per unit, represents an investment of $742.4 million. With this acquisition, Strategy's total holdings amount to 478.740 BTC, acquired for a total of $31.100 billion, to date.
At current market prices, the company’s BTC holdings exceed $46.400 billion, generating unrealized gains of over $15.000 billion.
Source: CoinMarketCap
Strategy has demonstrated a strong commitment to Bitcoin accumulation, using proceeds from the issuance and sale of shares to fund these purchases. This approach has positioned Strategy as the public company with the largest exposure to Bitcoin in the market.
Bitcoin, a corporate treasure
The Bitcoin accumulation strategy pioneered by Michael Saylor in 2020 has served as a model for other companies looking to diversify their reserve assets. Strategy’s recent move reinforces its confidence in the leading cryptocurrency as a core asset on its corporate balance sheet, especially at a time when the market is expecting clearer and more favorable regulation in the United States.
Last year, when it was still known as MicroStrategy, the company unveiled an ambitious plan called “21/21,” in which it outlined its goals of issuing and selling shares to raise up to $21.000 billion in equity and $21.000 billion in fixed-income securities over the next three years — all with the goal of accumulating even more Bitcoin.
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Considering the goals of this plan, it is safe to say that Saylor’s vision for Bitcoin is clear, and that it is not just an investment asset, but the future of corporate finance. Strategy’s recent acquisition of 7.633 BTC under its new name confirms this, being a bold statement of its continued and long-term commitment to the cryptocurrency.
