Strategy has launched a $4.200 billion plan to increase its Bitcoin holdings to a total of 600.000 BTC and lead the institutional cryptocurrency market.
Michael Saylor's firm, Strategy, one of the most iconic firms in the institutional Bitcoin world, has launched a new financial strategy that has captured the attention of the entire crypto ecosystem.
Recently, the company announced an important issuance of preferred shares worth $4.200 billion, aimed at expanding its consolidated Bitcoin reserves. The purpose of this strategy, according to the company, is to advance towards the imposing goal of surpassing the 600.000 BTC.
The announcement of this ambitious plan represents a significant move that reinforces Strategy's position as one of the largest institutional holders of Bitcoin, once again highlighting its commitment and long-term vision to the fundamental role of this important cryptocurrency as a store of value in the digital world.
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Currently, Strategy has approximately 597.325 Bitcoins in its treasury, an amount that represents a significant percentage of the total supply of the cryptocurrency on the market.
To acquire this impressive amount of BTC, the company has invested nearly $42.400 billion, achieving an average purchase price of nearly $70.982 per unit. The fascinating thing is that, despite the volatility that characterizes the Bitcoin and cryptocurrency market, this investment reflects unrealized gains exceeding $14.000 billion, highlighting the implicit profitability of its innovative bet on the leading cryptocurrency.
The current maneuver that Strategy is preparing is based on a program called ATM (At-The-Market), Through this method, the company has the ability to progressively sell shares at market price. This marks a notable difference compared to traditional issuances, as progressive sales allow for greater flexibility and avoid generating abrupt pressure that could distort prices. In turn, this method implies that future Bitcoin purchases will be staggered and calculated so as not to negatively impact the digital asset's price, a crucial factor in preserving the economic value of its reserves.
Saylor's vision transforms Bitcoin into an institutional pillar
The financial strategy behind this issue is closely tied to the vision of Michael Saylor, CEO of Strategy and one of the biggest proponents of this "Bitcoin treasury" policy.
Saylor has been a firm believer in Bitcoin as a effective protection against inflation and has led several financing rounds to expand the company's reserves. This approach has not only allowed Strategy to accumulate a vast amount of Bitcoin, but has also sent a strong signal to the market: Bitcoin is not just a speculative asset, but a legitimate institutional reserve. This pattern has generated a domino effect in the sector, with more companies and institutional players reorienting their financial policies toward the adoption of digital assets.
Overall, the impact on the Bitcoin market is evident. As more institutions like Strategy consolidate their position and significantly reduce the amount of Bitcoin available to the general public, it creates supply pressure that can influence the cryptocurrency's price upwards. This phenomenon has served to reinforce the narrative of Bitcoin as "digital gold", as a scarce asset whose value can grow in an environment of increasing demand, especially under macroeconomic circumstances where inflation and financial uncertainty prevail.
Source: CoinGecko
Phased purchasing as a stability technique
The announcement of this issuance through the ATM program has a key element of stability and financial responsibility. The phased purchase of Bitcoins prevents the company from making massive, simultaneous acquisitions that could artificially inflate the price or create unwanted volatility. In this way, Strategy demonstrates not only strong ambition but also a commitment to prudent and technical management of its resources.
Furthermore, by using preferred stock to finance this transaction, the firm diversifies its sources of capital, relying on instruments with defined benefits for shareholders, such as dividends derived from certain classes of preferred stock, such as Series A Perpetual Stride Preferred Stock with established rates. This adds an extra layer of security for its investors, who know that these transactions are backed by financial solidity.
Strategy: Leading the New Institutional Era of Bitcoin
Strategy's strategy reflects a trend that has been strengthening in 2025: institutional concentration of Bitcoin.
The entry of large players who manage billions in cryptocurrencies and are long-term investors is generating a level of confidence that transcends regulatory noise and market volatility. Michael Saylor, and his sustained commitment to Bitcoin as the "superior digital currency," has become a benchmark for other market players, paving the way for a more mature and stable environment.
This reality not only impacts Strategy, but the ecosystem as a whole, transforming how Bitcoin is perceived, from a volatile and speculative asset to a serious institutional asset, capable of being a fundamental part of the corporate financial strategy at a global level.
Therefore, Strategy's issuance of $4.200 billion in preferred stock is not just another financial transaction; it represents a strategic step in the quest to consolidate one of the largest institutional Bitcoin holdings.
With an ATM program that allows for responsible, phased purchases, coupled with Michael Saylor's clear and persistent vision, Strategy reaffirms its dominant and visionary role in the crypto world.
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