Strategy celebrates 5 years since its historic Bitcoin purchase: how everything changed

Strategy celebrates five years today since its first Bitcoin purchase. Its bold treasury strategy completely transformed the institutional landscape for cryptocurrencies.

Exactly five years ago, on August 11, 2020, Michael Saylor, then CEO of MicroStrategy, announced a decision that would mark a turning point in corporate finance history: the purchase of 21.454 bitcoins for a total of $250 million. 

At the time, each BTC was worth around $12.000. What seemed like a speculative move became the beginning of an unprecedented treasury strategy that not only revitalized an entire company but also redefined the institutional narrative around cryptocurrencies.

August 11th, which changed Bitcoin's corporate history

That August 11, 2020, marked a turning point in Bitcoin's corporate history. Today, the company, renamed Strategy, commemorates this milestone with pride and the confidence that results bring. On its official X account, Strategy he highlighted which has delivered 100% ARR since adopting Bitcoin five years ago. This means it has managed to double the performance of its MSTR shares every year since adopting the cryptocurrency as a treasury asset. 

Since that historic announcement, Strategy's stock has grown more than 2.600%, going from less than $15 to more than $395 per share. The company became the largest corporate holder of Bitcoin, with 628.791 BTC in its treasury, currently valued at more than $76.000 billion.

Saylor's vision was clear from the start: Bitcoin is a superior reserve asset to cash and gold, with significant long-term appreciation potential. Therefore, Saylor's bet was not only financial, but philosophical. Strategy not only bought BTC, but adopted it as the backbone of its capital model, and five years later, that conviction seems stronger than ever.

Strategy: From enterprise software to institutional crypto icon

Before its foray into Bitcoin, Strategy was an enterprise software firm with a chequered history. Founded in 1989, it lived through the boom and bust of the cryptocurrency bubble. dotcom, And for two decades, its stock remained in a financial doldrum. But the adoption of Bitcoin in 2020 radically changed its trajectory.

The initial purchase was just the beginning. Strategy continued to accumulate BTC through a strategy of DCA (Dollar Cost Averaging), using convertible debt issuances, stock sales, and other financial instruments to finance its acquisitions. The result: a dominant position in the crypto ecosystem and an influence that transcends the corporate sphere.

Now, Strategy not only transformed its balance sheet, but also catalyzed a wave of institutional adoption for Bitcoin and cryptocurrencies. Companies like Tesla, Metaplanet, GameStop, and many others have followed suit, and the narrative around Bitcoin as a store of value gained legitimacy in mainstream financial circles. Saylor, with his provocative style and visionary storytelling, became the face of this institutionalization.

Today, Strategy is not just a technology company; it's a strategic reference for funds, banks, and governments that monitor BTC's performance as a macroeconomic indicator. Therefore, its legacy goes beyond the numbers, representing a new way of thinking about corporate treasury in the digital age.

A new purchase to celebrate five years?

The crypto community is on alert. On August 10, Michael Saylor published an update on the firm's BTC tracker, a move that has historically preceded announcements of new purchases by Strategy. And given that today marks five years since the first Bitcoin acquisition, many speculate that Strategy could be preparing a new purchase to commemorate its bold crypto investment strategy.

Saylor accompanied the post of this tracker with the message: “If you don’t stop buying Bitcoin, you won’t stop making money.”, hinting at a new purchase of the leading cryptocurrency.

As mentioned, the company already owns 628.791 BTC, valued at over $76.000 billion at current market prices. This figure does not include Saylor's personal holdings, as he has also privately accumulated BTC. However, if a new purchase is confirmed, it would be both a symbolic gesture and a reaffirmation by Strategy of its commitment to Bitcoin as a core asset.

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Saylor's vision and the future of Bitcoin as an institutional asset

Michael Saylor isn't a conventional executive. His vision of Bitcoin goes beyond the financial; it's almost philosophical. For him, BTC represents a way to preserve value in a world where monetary policies erode purchasing power. "If you keep buying Bitcoin, you won't stop making money," he recently said.

Strategy has announced plans to raise up to $84.000 billion over the next two years, primarily to continue purchasing BTC. This ambition not only reinforces its strategy, but also raises a crucial question: How far can Bitcoin institutionalization go?

Saylor believes that BTC will inevitably permeate every traditional institution in the world, and his company is building the foundation for that future. From custody solutions to crypto-based payment platforms, Strategy is positioning itself as a key player in the emerging financial infrastructure.

The next chapter could include collaborations with banks, sovereign wealth funds, or even governments. And while BTC's price remains volatile, the institutional narrative strengthens with each cycle. Strategy hasn't just survived the market's ups and downs; it's turned them into opportunities.

In short, five years later, what began as a risky bet has become a strategy replicated, admired, and studied by hundreds of companies and businesses. And if Saylor has taught us anything, it's that when it comes to Bitcoin, the best may be yet to come.