Vessel founder Steph Alinsug believes Web3 will completely transform the way brands connect with audiences.
On Chase Chapman's podcast, On the Other Side, Alinsug I speak about the potential Web3 has to give creators and brands new ways to connect with their communities.
Alinsug, who is the founder of Vessel, pointed out that the third generation of the Internet, which is built on blockchain, cryptocurrencies and decentralization, can radically change the way brands are built, in the same way as He did Instagram in the beginning.
Web3 will transform the brand-consumer relationship
The founder of Vessel explained that when Instagram was created, 13 years ago, brands did not know the impact that this social network for photos and videos would have on marketing.
However, today, Instagram has become the perfect platform for brands to promote themselves and generate new trends. This social network also represents a great opportunity for influencers, who can monetize their talents by creating content on the platform.
Thus, with the birth of Instagram, brands had to adapt to the idea of sharing images and videos about their products or simply creating content for their followers, Alinsug noted. The social network created a form of direct interaction with the consumer that has been successful, establishing a huge industry that is over $100.000 billion dollars.
Now, Alinsug pointed out that Web3 will drive a similar transformation in brands, changing the current dynamics that brands have to relate to consumers and giving rise to a new version of direct-to-consumer marketing native to the decentralized web. Because of this, Alinsug believes that Web3 will become the next era of brand building.
As the development of blockchain technology and Web3 advances, more behaviors and new consumer habits emerge, Alinsug said, so brands have to adapt to new business models, combining their real-world products. with the virtual world, integrating tools from the blockchain/Web3 industry, such as NFTs, to offer authenticity or additional benefits to its consumers and promoting new forms of co-creation and innovation together with users and communities.
Creating Web3 communities
According to experts, Web3 is much more than a decentralized version of the web we know. It is also emerging as a space for the empowerment of communities that, according to Alinsug, are being built as highly dedicated “cults” with an unprecedented sense of shared ownership and identity.
Alinsug began her journey into Web3 after listening to an a16z podcast episode that captured her attention and made her think about how interesting NFTs were, the Vessel founder told Newforum.
Continue reading: Big brands continue to enter the world of NFTs and Web3
