StadioPlus and LaLiga will use the “Vegas City” space in the Decentraland metaverse to build their sports metaverse project.
La Liga Santander, the main Spanish football competition, and the blockchain sports company, StadioPlus, together with Vegas City, have partnered to create a space in the Decentraland metaverse, whose objective will be to bring football to the new generations.
The roadmap for LaLiga and StadioPlus is to have their space in the metaverse ready before the next World Cup in Qatar, which will take place at the end of November 2022. In this way, they intend to create a series of New features for football fans, through immersive experiences in Decentraland.
The head of La Liga franchises, Stephen Ibbotson, has explained that it is essential to continue innovating and looking for a way to offer the best of the football competition to its followers around the world, both on and off the pitch. This licensing agreement will allow LaLiga to reach a new audience, that of Decentraland, which could be very relevant for the future of football.
LaLiga and StadioPlus have decided to take advantage of the Vegas City district of Decentraland, since it is the place where they have established most of the sports brands and where they find most of the entertainment games.
For Jon Fatevich, CEO and founder of StadioPlus, this agreement has the mission of laying the foundations foundations for the future of sport and to start the development of new sports functionalities and applications within the Web3 world.
The metaverse as the future of sports competitions
This partnership with StadioPlus is another step in LaLiga's plans to enter the metaverse. In May 2020, the Spanish competition was already partnered with South Korean company TVM to develop a digital space based on football.
For its part, FC Barcelona and Real Madrid have filed several patents for the development of initiatives in the metaverse. According to the documentation presented, the two clubs intend create virtual and augmented reality video games, virtual items such as shoes or clothing, as well as a software system for managing cryptocurrency transactions.
And it's not just football that's betting on the metaverse. The past Australian Open It was replicated in the metaverse, where the stadium was recreated and a series of NFTs were created representing the best moments of each match.
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