Bit2Me, developer of the B2M token and the first company recognized by the Bank of Spain as a virtual currency service provider, has launched a new brand campaign this Wednesday #Bit2MeChallenge to promote learning in cryptocurrencies and blockchain technology.
The campaign will consist of a series of brand advertising actions, including the posting of 300 posters in Madrid, to present and publicize the Bit2me brand, the first exchange and academy in Spain.
The advertisements will be in both English and Spanish and will be installed on the main arteries of the capital, such as Gran Vía, Alcalá, Velázquez, Serrano or Paseo de Recoletos, to name a few.
The objective of the campaign is to launch an initiative where the crypto community itself shares its ideas to spread knowledge of cryptocurrencies and blockchain technology in Spain.
Thus, a contest will be launched that seeks creative and innovative ideas until May 20. Whoever wins will be invited to the great Kedada Passenger, a special event where prominent members of the community will meet. Bit2Me and personalities from the world of cryptocurrencies.
The Gran Kedada Passenger will be held in collaboration with the Queen musical “We Will Rock You”, a musical event sponsored by Bit2Me since 2021.
“Cryptocurrencies are already a reality for millions of people who are eager to learn about them. For this reason, at Bit2Me we are committed to training and continuous learning in this new technology that we believe is truly revolutionary and that will increase its adoption over time,” says José Luis Cáceres, CMO (Chief Marketing Officer) of Bit2Me.
