German sports brand Puma has launched its first metaverse experience, Puma Black Station, to take consumers into an immersive and interactive space where they can experience the future of the brand.
Puma, one of the world's leading sports brands, has followed the path of Nike and Adidas and made its grand entrance into the Metaverse. The German-based company announced the launch of Puma Black Station, its first immersive experience based on the virtual world, during New York Fashion Week (NYFW).
As part of his 'Futrogrande' show at NYFW, Puma to unveil exclusive NFT sneaker collection.
The brand's move shows its commitment to integrating new technological trends into its business model, making it more innovative and attractive to new generations.
The “Puma Black Station” stop in the Metaverse
According to Puma's brand director, Adam Petrick, the company is looking to push its boundaries to advance the adoption of new technologies in order to create unique experiences based on the digital exploration of fashion, sports performance and the rich history and culture that has built the brand.
petrick assured that Puma Black Station will become a dynamic destination to visit in the Metaverse, where the brand's consumers will be connected with several of the current and future Web3 projects that will emerge for Puma.
Puma’s limited-edition NFT sneaker collection will be redeemable for physical sneakers that will be accessible by burning the NFT assets. This represents Puma’s entry into uncharted territory in Web3, establishing a connection between digital design and the creation of physical, real-life products.
Fashion Week in New York
The virtual experience Puma Black Station will serve as a gateway to NYFW's digital show in the Metaverse, the company said in a statement.
Through this new virtual experience, Puma will allow users to access an exclusive presentation of the Nitro NFRNO and Nitro Fastroid sneakers, never seen before and which will be linked to the launch of Nitropass. In addition, Puma Black Station will offer its users the possibility of burning (taking out of circulation) their non-fungible tokens to claim real sneakers.
Users who minted a Nitropass can receive two Puma-branded NFTs. The first of these NFTs will be tied to physical products, which users can claim once NYFW is over, and the second will unlock a personalized experience tied directly to the chosen NFT sneaker from the digital collection.
Puma's NFT sneakers will combine fashion, music and sports to create the sports brand's most innovative designs, Petrick said.
Continue reading: Puma sells its name as NFT after registering on Ethereum Name Service
