Uttopion and Exterior Plus have partnered to develop an advertising circuit in the metaverse that will help brands improve their advertising strategies.
Uttopion and Exterior Plus, two Spanish companies, have joined forces to develop the first advertising circuit for the metaverse. Thanks to this partnership, the two companies will be able to integrate their brands within a digital system that will promote hybrid communication actions combining reality and virtual worlds.
The circuit will consist of 500 advertising spaces intended for metaverse activities, being the first advertising circuit created exclusively by and for the metaverse.
The two companies will share the tasks; Uttopion, the first Spanish metaverse, will be the place where the new features and advances are developed, while Exterior Plus will be in charge of all marketing and advertising.
How does the advertising circuit work in the metaverse?
The different advertising spaces in the metaverse will be intended to show content that adapts to the tastes of different communitiesIn this way, the ads will reach those users who are really interested in the products or content that these companies offer.
The partnership will go beyond the creation and implementation of the circuit, as elements such as user experience and interaction with customers will also be worked on.
In this way, brands that acquire one of these spaces will be able to use them for event creation, driving experiences such as product placement, meetings and events, games and more.
With this partnership, Uttopion and Exterior Plus aim to Turning the metaverse into a new communication channel that offers greater precision when delivering advertising content to users.
What is Uttopion?
This is the first metaverse created in Spain. One of its distinctive features is its content segmented into thematic communitiesFor example, it currently has a community called SportsVilla, which is focused on sports.
uttopion offers the possibility of buying virtual land, in the form of NFTs, and using them to create content or sell products online. At the same time, it overcomes the usual limitations of this type of project, since it is accessible to all devices, allowing you to create video content and connect with the community, without the need for design or programming knowledge.
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