Fan token platform Socios.com will be one of the awards' sponsors for the second consecutive year.
Socios.com, the world's leading fan token platform, responsible for developing the tokens of some top-flight clubs, such as Paris Saint-Germain or FC Barcelona, has announced that it will be one of the official sponsors of the Golden Ball 2022.
This will be the Second consecutive time that the company sponsors the awards ceremony, which this year will take place on October 17 at the Théâtre du Châtelet in Paris and will feature the presence of the main stars of world football such as Karim Benzema, the main contender for the title, Leonel Messi, , give their best. or Erling Halaand.
Sponsorship of such important awards for football as the Ballon d'Or strengthens the position of blockchain and crypto companies within the sport.
The 2022 edition of the Ballon d'Or Awards will be broadcast on video, through the foundation's social networks and, for the first time, will be They will create commemorative NFTs, which will be awarded to the winner and finalists of the prize.
In addition, Socios.com will conduct a draw among all those users who are holders of any fan token developed on the Chiliz blockchain, which will have two prizes: one ticket that will allow the winner to enjoy the ceremony with their idols, and several VIP tickets for the reception that will be held before and after the awards ceremony.
Fan tokens and the world of football
The world of sport, especially football, is one of the sectors in which blockchain and crypto technology is being adopted most rapidly.
The fan tokens are largely responsible for the rapid adoption. These tokens allow holders to participate in some minor decisions related to the clubFor example, Atlético de Madrid fan token holders had the opportunity to decide what colour the team bus would be painted or what phrase would appear in the locker room.
Other cases have gone further, such as during his signing for the French club PSG, Leonel Messi received a portion of the signing bonus in PSG tokens, which caused his price to rise in the days following the signing.
British team Crawley Town FC allowed the holders of its fan token and NFTs choose which player to sign for their next season.
Socios.com, Chilliz and fan tokens
Beyond the equipment-related stuff, Chilliz and its CHZ token have caught the attention of the crypto community. In May, in the middle of a bear market, CHZ token remained in the green, thanks to the Scoville testnet update, called Jalapeño, which implemented several improvements, such as a competitive token burning system.
Phase 2 Jalapeño also introduced PepperSwap, a decentralized exchange for fan tokens which will allow holders around the world to exchange, buy or sell tokens, as well as participate in governance polls and votes.
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