Coca-Cola Byte will be the first flavor created in the metaverse to land in Latin America and the second created by the brand after Starlight, which was launched in February.
Coca-Cola Byte It will be the first sugar-free flavor created by the brand in the metaverse and will be launched on May 2, as part of a marketing initiative being carried out by Coca-Cola Creations. The new flavor is part of a collection of limited editions that will be sold throughout 2022.
Coca-Cola's new creation seeks to reinvent the drink through collaboration with digital communities and ensures that tastes like a pixel, although they haven't explained what exactly a pixel tastes like, so we'll have to wait to find out.
Byte is the result of the connection with the global gaming community and is inspired by its boundless creativity. “Coca-Cola Byte brings the flavor of pixels to life in a beverage that transcends both the digital and physical worlds,” the company said.
With the launch of this flavor, Coca-Cola aims to create new opportunities to connect with other digital communities by generating shared experiences.
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Coca-Cola in the metaverse
As part of the Coca-Cola Byte promotional campaign, a new campaign has been created Pixel Point, inside the popular video game ForniteThe island was designed by Coca-Cola and PWR, a video game company founded by Australian YouTuber and gamer Lachlan Power.
When players access this portal, they will discover Byte in the metaverse and will be able to enjoy four multiplayer mini-games with their friends. The games are inspired by the sensory elements and are titled: The Castle, The Escape, The Tower and The Race. In them, players will be able to find hidden treasures and new collections.
In addition, physical cans of Coca-Cola Byte will have a QR code that can be scanned to enjoy a augmented reality game. The game will tell the story of BYTE, an 8-bit pixel that was left behind when Coca-Cola Byte entered the metaverse. Using your fingers to press the arrows, you will have to guide BYTE up a spiral staircase to meet the Coca-Cola logo.
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Women in Gamex
Accompanying the launch of Coca-Cola Byte, the brand has partnered with Women in Gamex, a community of female players that seeks to foster, promote, make visible and raise awareness about the role of women in the gaming industry. video games in Latin America.
As part of this partnership, Women in Gamex will offer 300 women the opportunity to participate in a Jam or informal session in which female creators and fans of video games can express their opinions, share their experiences and build networks of trust, while devoting themselves to creating their own games.
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Cover image: Coca-Cola
