MTV, one of the leading American entertainment brands and channels dedicated to young people, will take its annual 2022 MTV Video Music Awards to the Metaverse.
This year's MTV Video Music Awards will take place within Roblox, a non-blockchain metaverse that has become home to more than 300 million users from all over the world, to debut a new category and reward the best performances within the virtual world.
In recent months, musicians and artists have entered the metaverse, bringing their concerts, parties and celebrations to a wider audience in the virtual world. Celebrities such as Paris Hilton, Travis Scott, Justin Bieber, Ariana Grande, Blackpink and others are some of the artists who have used the metaverse, from different platforms, to connect with their fans, socialize with them and take them to Web3.
Now, MTV, one of the most well-known entertainment channels focused on content for young audiences, is bringing its 2022 MTV Video Music Awards ceremony to the Metaverse. MTV is creating a new experience that allows its followers and fans to vote for the best performances of their favorite artists in the metaverse, in its new category “Best Metaverse Performance”, as well as participate in Virtual dance and music mini-games within Roblox.
Although this is not the first time that MTV has been interested in the Metaverse, this time it is moving its annual awards ceremony to the new reality to connect with its users and turn them into future followers of its channel.
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MTV recognizes the work of artists in the Metaverse
MTV is recognizing the performances and work done by artists within the virtual world through its new awards category. Performances such as Ariana Grande's in Fortnite and Justin Bieber's in Wave are some of the nominees for MTV's new awards category, "Best Metaverse Performance," as shown in its web page.
This year's nominations also include performances by Blackpink in Pubg Mobile, BTS in Minecraft, and Charlie XCX and Twenty One Pilots in Roblox.
As with other nominations, users and fans of the channel can vote for their favorite artists' metaverse performances by visiting the MTV website. The 2022 MTV Video Music Awards ceremony will take place in New Jersey, United States, next Sunday, August 28.
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