Strategy, led by Michael Saylor, acquired an additional 21.021 BTC after raising $2.500 billion in preferred stock. The company continues to consolidate its market leadership and innovate in the convergence of traditional finance and crypto.
Saylor's publicly traded company, formerly known as MicroStrategy, has executed one of the most ambitious operations in the history of the crypto ecosystem: the purchase of 21.021 BTC for an approximate value of $2.460 billion.
Saylor shared this new feat through his social networks, reporting that this acquisition was financed through the public offering of STRC preferred shares, which raised $2.500 billion in what is already considered the largest IPO of 2025 in the United States.
BUY BITCOIN WITH BIT2MEWith this maneuver, Strategy raises its treasury to 628.791 BTC, consolidating its position as the public entity with the greatest exposure to Bitcoin in the world. The transaction, carried out at an average price of $117.256 per BTC, represents a strategic bet by Michael Saylor, who continues to position Bitcoin as a long-term "digital property."
The magnitude of this new Bitcoin purchase reflects not only conviction but also financial sophistication. Issuing preferred shares with variable dividends allows for attracting institutional capital without diluting common equity, a formula that has been replicated by hundreds of publicly traded companies now seeking to incorporate Bitcoin into their balance sheets.
Financial innovation: the Strategy model as an institutional funnel
Strategy's investment strategy has evolved into a hybrid model that combines traditional instruments with crypto exposure. From debt issuances to convertible equity, the firm has created a financial architecture that allows institutional capital to be channeled directly into Bitcoin.
TD Cowen, a financial analysis firm, reaffirmed its "buy" rating on Strategy (MSTR) stock this week, raising its price target to $680. In a note to clients, analysts Lance Vitanza and Jonathan Navarrete noted that “Strategy acts as a funnel for institutional capital flows into Bitcoin”, thanks to its ability to offer a variety of BTC-backed securities designed for different risk profiles.
In addition, they pointed out that “No one is likely to match, let alone surpass, Strategy’s cost of capital advantage.”, reinforcing its dominant market position. According to its projections, the company could add more than 17.000 BTC to its treasury over the next 10 years without dilution of common equity, even considering the issuances necessary to fund cash dividends.
This approach makes Strategy a case study in how traditional finance can adapt to incorporate digital assets in an efficient, regulated, and scalable way.
Redefining Institutional Investment in Bitcoin
La operación Strategy's Bitcoin investment not only has internal implications, but also directly affects the dynamics of the institutional crypto market. In an environment where spot ETFs have opened the door to large financial players, the direct purchase of BTC through preferred instruments represents a more aggressive and structured alternative.
Furthermore, Strategy has demonstrated that it is possible to maintain a consistent Bitcoin accumulation policy. Between July 14 and 20 alone, the firm raised an additional $740 million through the issuance of new common and preferred shares. This is part of a broader program authorized to issue up to $21 billion per share class, demonstrating the institutional dimension and confidence behind this model.
Beyond the numbers, the effect is also psychological. By channeling institutional capital into the direct and transparent purchase of Bitcoin, Strategy helps consolidate the image of this digital asset as a legitimate store of value and a strategic piece for diversification in serious portfolios.
BUY AND MANAGE BITCOIN ON BIT2MEA model that revolutionizes the relationship between crypto and traditional finance
Strategy's journey from its origins as a business intelligence firm to becoming the largest corporate Bitcoin treasurer is an example of radical transformation. Under Michael Saylor's leadership, the firm has turned each capital issuance into an opportunity to strengthen its position in Bitcoin, without compromising its shareholding structure or governance.
The creation of multiple classes of preferred shares with structures tailored to different risk profiles has made it possible to attract capital in a segmented and efficient manner. This innovation has been key to maintaining the pace of bitcoin accumulation without relying exclusively on the debt market or the issuance of common shares.
In addition, the company has managed to maintain significant profitability. So far in 2025, Strategy reports a return of 25% on its BTC treasury, reinforcing Saylor's thesis that Bitcoin is a superior asset compared to traditional alternatives.
This long-term vision is also reflected in TD Cowen's projections, which anticipate sustained treasury expansion without the need for dilution. This approach, based on financial engineering and strategic conviction, positions Strategy as the institutional benchmark in Bitcoin adoption.
