Metaplanet hasn't wasted any time. In just over a year, the Japanese firm reached its initial goal of holding 10.000 bitcoins, a target many believed was reserved only for American giants.
The publicly traded company has achieved one of its main strategic objectives, consolidating its position as one of the leading players in institutional investment in crypto assets.
Simon Gerovich, CEO of Metaplanet, announced a recent purchase of Bitcoin by the company, which raises its total holdings in the cryptocurrency to 10.000 BTC. In her publication, shared on X, Gerovich highlighted that he has invested $947 million in accumulating the cryptocurrency, with the average price hovering around $94.000 per BTC. Remarkably, the company has also achieved a 266,1% BTC return so far this year.
Metaplanet had initially set a goal of owning 10.000 BTC by the end of 2025, and 20.000 BTC by the end of 2026. Therefore, this milestone not only represents the fulfillment of one of its main strategic objectives ahead of schedule, but also cements Metaplanet's position as a pioneer in the corporate adoption of Bitcoin.
BUY BITCOIN WITHOUT HASSLEBitcoin, now part of corporate DNA
Metaplanet, the Japanese company that until recently was known for its hotel business, has radically shifted its position and is now one of the largest corporate Bitcoin holders in the world. This company's strategy has been clear from the beginning: protect against inflation, optimize the use of capital, and align itself with the finances of the future.
After a year, Metaplanet has managed to accumulate this significant amount of Bitcoin and aims to close out 2025 with more Bitcoins than it had initially planned to have in its treasury.
But the ambition does not end there: the goal is reach 210.000 BTC by 2027, which would represent nearly 1% of the entire supply of the cryptocurrency and make it the second-largest corporation with Bitcoin reserves, behind only Michael Saylor's firm Strategy.
To fund this plan, Metaplanet launched one of the largest capital raises in Asia, issuing stocks and bonds, leveraging the investment model popularized by Strategy: issuing capital to buy more BTC. The result has been a 266% return so far in 2025, tripling the value of its shares and sending a clear signal to the market that its Bitcoin accumulation is not mere speculation, but a long-term strategic bet.
Metaplanet: From unknown hotelier to crypto giant in Asia
Metaplanet has grown from a little-known hotel company to one of the boldest players in the Bitcoin ecosystem in Asia. It all began in April 2024, when the Japanese company decided to invest heavily in Bitcoin in response to the depreciation of the yen and global inflation.
EXPLORE THE POTENTIAL OF CRYPTOHowever, what began as a defensive move quickly transformed into a growth strategy: in just over a year, Metaplanet multiplied its BTC holdings and its stock market value soared by nearly 4.000%.
Today, Metaplanet boasts 10.000 BTC on its balance sheet, ranking among the top 10 largest corporate Bitcoin holders in the world, surpassing names like Galaxy Digital and Block Inc.
Source: Bitcoin Treasuries
A paradigm shift with an Asian accent
The emergence of Metaplanet also marks a geographic shift in the crypto epicenter. While North America has historically led institutional adoption, Asia is beginning to take a more active and strategic role. The presence of Asian public companies with large BTC holdings not only decentralizes the map of large corporate holders, but also strengthens Bitcoin's legitimacy as a global store of value.
This movement is also catalyzing a chain reaction: there is already growing interest in other countries in the region to replicate similar models, especially among technology companies, investment funds, and even banks.
BUY BITCOIN WITH CONFIDENCE HEREThe Road Ahead: Resilience and Opportunity
Although the 10.000 BTC milestone marks a milestone, Metaplanet's journey is far from over. Its ambitious goal is to reach 210.000 bitcoins by 2027, 1% of the global Bitcoin supply.
With all this, Metaplanet is making it clear that Bitcoin is a key piece in the financial architecture of the 21st century, and its example may be just the beginning of a new wave of crypto institutionalization with an Asian stamp.
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