Argentine star Lionel Messi joins Socios.com as a Global Ambassador and will work to promote fan tokens and blockchain, which allows users to participate in football in a more active way.
Lionel Messi has become the new Global Ambassador of the fan token platform, Socios.comThe Argentine star will be the protagonist of educational and promotional campaigns on this type of digital assets, the aim of which is to allow users to actively participate in the world of sport and club decisions.
Messi will share with his more than 400 million followers all the advantages of fan tokens, with the aim of creating an active, connected digital community with the power of participate directly in some of the decisions that the clubs take.
Messi and Socios.com will thus join forces for the next three years. The Argentine player will participate in the platform's promotional campaigns, including a television advertisement planned for this year.
Fan tokens give power to fans
The PSG striker said he was proud to become a Global Ambassador for the platform and that his goal was to improve the opportunities for interaction between fans and football clubs around the world.
In fact, Socios.com and its fan tokens are developed so that fans of football and other sports can participate more actively in the decisions that the teams make.
The community of fan token owners is on the rise. Since its creation, Socios.com has brought together 1,5 million fans in 167 countries around the world. Moreover, more than 130 sports organisations have joined the platform, with names such as Paris Saint-Germain, FC Barcelona, Atlético de Madrid, Juventus, AC Milan and Arsenal.
What is a fan token?
The fan tokens They are digital assets created by sports clubs in order to enable fans to participate in some of the decisions that the organization makes, as well as offering exclusive access to certain areas, special benefits and also financial rewards.
These fan tokens also allow teams, leagues, clubs, associations and players to Strengthening fan engagementThis is an especially useful tool for large teams that have fans spread all over the world and cannot reach all of them directly.
For now, the decisions that fans can make are minor, such as the possibility of choosing the motivational phrase that will be painted in the team's locker room or the songs that will be played during half-time in the stadium.
Fan tokens also allow fans to receive rewards or participate in exclusive raffles. In this sense, the more fan tokens you have in your possession, the easier it will be to obtain one of these rewards.
The rewards, on the other hand, are designed for fans and can range from playing a match in the stadium to being a speaker during an official match or enjoying VIP experiences and days with the players.
