Fast food restaurant chain McDonald's has opened its own themed virtual world called McNuggets Land in The Sandbox.
Users of the blockchain metaverse The Sandbox will be able to access mini games and win coupons, virtual accessories and rewards in SAND tokens from the new virtual world that McDonald's has opened. Called McNuggets Land, it is a virtual space from which the fast food restaurant chain wants to offer an exclusive experience to its consumers.
McNuggets Land was introduced by McDonald's Hong Kong franchise in celebration of its 40th anniversary. With this launch, McDonald's has joined other major brands such as Hershey's, Adidas and Gucci, which have also created their own virtual worlds.
The McDonald's Web3 Experience
From McNuggets Land, McDonald's is giving users an exclusive gaming experience where they can interact with the company's classic Chicken McNuggets, which have been turned into animated game characters, according to they explained The Sandbox developers. Metaverse users will be able to use these characters to participate in mini games and to take selfies that they can share on social media.
McNuggets Land also offers a virtual gallery where users can explore McDonald's 40-year history and serve themselves virtual Chicken McNuggets.
McDonald's Hong Kong CEO Randy Lai said the virtual experience offered at McNuggets Land allows the company to introduce its products and services to the metaverse and drive its consumers' entry into Web3. Meanwhile, Sebastien Borget, co-founder and COO of The Sandbox, highlighted the collaborative work with metaverse studio Pangu by Kenal to bring the McNuggets characters to life in an interactive way.
Hong Kong is becoming a crypto hub
The entry of the Hong Kong McDonald's franchise into the blockchain metaverse comes at a pivotal time for Web3 as the city looks to become a global benchmark crypto innovation hub.
Earlier this month, Hong Kong announced the creation of a task force aimed at accelerating the development of Web3 and helping the city solidify its goal of being a digital asset-friendly financial hub. In addition to this task force, Hong Kong has also pushed for other developments related to the crypto industry, such as the new licensing regime that came into effect on June 1, with which the city authorities are opening the doors to retail investors in cryptocurrencies.
Continue reading: Hong Kong launches new working group to promote Web3 development
