Mbappé enters the world of NFTs by becoming an investor and ambassador for Sorare, one of the leading sports NFT platforms.
Kylian Mbappé has become the New investor in sports NFT platform SorareThe French star follows in the footsteps of other sports stars such as Serena Williams, Antoine Griezmann or Gerard Piqué, who have already invested in the platform previously.
Sorare is one of the most highly rated and most played fantasy football games in the world, in which users create their own squads with players from the world's top leagues. Each of these players is a NFT card with different types of rarity and characteristics that can be sell on secondary markets or in the application's own marketplace.
The platform has a Total market value exceeding 4.000 billion euros and more than two million active users. In addition, it has recently become one of the main sponsors of LaLiga Santander in Spain.
Mbappé joins as an investor (for an amount that has not yet been revealed) through a capital increase that the platform has carried outHowever, unlike other athletes who have participated in Sorare, the French footballer is committed to more than just investing.
In this context, Kylian will also be an ambassador for the brand worldwide, similarly to what he did Messi with Socios.com. Furthermore, Sorare has pledged to actively participate in the social and philanthropic projects of Mbappé's foundation.
“Mbappé believes in what we do, understands that we are a product for fans, shares our values regarding having a positive social impact, and has ambition. He wants to be the most important athlete in the world, and we want to be the biggest company in the history of sports entertainment,” said Sorare CEO Nicolas Julia.
At present, Sorare is available in 184 countries and has more than 170 licensing agreements with leagues and professionals., including LaLiga. These agreements have allowed it to reach a total transaction volume of 325 million euros in player NFT card transactions.
Now that they have established themselves in Europe, Sorare's next target is the United States market, which already accounts for 22% of the platform's users. In addition to figures such as Mbappè, Sorare recently hired a former ESPN executive to head up its New York offices.
To attack the American market, Sorare has closed a deal with the MLB, the American Baseball League, since this is a sport that is widely followed by US sports fans.
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