Gucci, GameStop, and Travala are some of the major brands and companies that accept the Shiba Inu (SHIB) memecoin as a means of payment.
Cryptocurrencies are becoming increasingly popular as a means of payment, due to the speed they offer users to carry out transactions and the security and immutability of payments.
Currently, companies like video game retailer GameStop and blockchain-powered booking platform Travala accept payments in digital assets, including the meme cryptocurrency Shiba Inu (SHIB).
Launched in 2021, Shiba Inu is one of 656 memecoins listed by crypto asset pricing platform CoinMarketCap. Since its launch, Shiba Inu's market cap has grown exponentially, surpassing $5.200 billion at the time of writing. SHIB is the second most capitalized memecoin, after Dogecoin (DOGE) and the 15th cryptocurrency by value in the market.
The growth and interest that this meme cryptocurrency has sparked, which has the support of celebrities such as Elon Musk and one of the most active communities of users and fans in the crypto industry, has prompted major brands to recognize its potential and integrate it among the payment options they offer their clients and consumers.
Brands that accept payments with Shiba Inu
Although Shiba Inu payments are not as popular as other more established cryptocurrencies such as Bitcoin (BTC) or Tether (USDT), more and more brands and companies are accepting the memecoin, allowing their customers to pay with SHIB for their products, goods or services.
In 2021, GameStop y Travale began accepting payments in Shiba Inu. The video game retailer joined forces with payment provider Flexa to support the memecoin, along with other cryptocurrencies, as a payment method in its stores located in the United States. Likewise, Travala, which allows its users to book hotels using cryptocurrencies, added support for SHIB after conducting a survey to gauge the popularity of the memecoin on Twitter. More from 3,4 million people who are part of the SHIBArmy community asked Travala to add SHIB payments.
Other major brands that allow payment with SHIB are Fidinam y PorscheFidinam is a global consulting firm, based in Lugano, Switzerland, which in 2022 announced the adoption of Shiba Inu as a payment method, amid the growing popularity of the memecoin. Porsche's subsidiary in Towson, United States, also informed its consumers that they could pay with SHIB following a partnership with the payment platform BitPay.
Shiba Inu payments also reached the luxury hotel W Dubai, from the W Hotels chain, last year. Similarly, according to a news item reported by CoinMarketCap, the Parisian restaurant Le Bistrot d'Eleonore et Maxence He also posted a sign informing diners about the possibility of paying for their dishes using a digital wallet and Shiba Inu.
One of the latest brands to announce payments with SHIB was Gucci, which a year ago introduced a pilot for crypto payments in five of its US stores. Fashion magazine Vogue said Gucci was tapping into the crypto community's enthusiasm for the world of fashion and luxury to Testing crypto payments and expanding options that it offers to its customers.
The luxury retailer Jomashop, the computer and consumer electronics store Newegg, the ice hockey team Carolina Hurricanes and the NBA basketball team, Dallas Mavericks, they also accept payments with SHIB.
Linda Yaccarino's support for SHIB
The meme cryptocurrency appears to have the support of Linda Yaccarino, recently appointed by Elon Musk as the new CEO of Twitter. According to @ShibBPP, Yaccarino follows the token's official account on the social network.
According to other sources, Yaccarino only follows the official accounts of Shiba Inu and Dogecoin and not other cryptocurrencies, which has led the community to speculate about the opportunity that memecoins may have with the new CEO.
Memecoins have seen an impressive boom in recent months, mainly due to the arrival of these tokens on the Bitcoin blockchain. Although some experts criticize these digital assets for their high risk and speculation, Shiba Inu and Dogecoin have appreciated significantly, managing to position themselves among the 20 most capitalized cryptocurrencies on the market.
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