Mark Zuckerberg has confirmed that NFTs will come to Instagram and Spotify has published a job offer seeking engineers for Web 3 and blockchain developments.

Social networks and platforms are working at full speed to implement NFTs in their functionalities and dynamics. With this decision, brands seek to offer users new sources of income, as well as a way to monetize their content. 

Twitter, which implemented NFT functionalities last January, will soon be joined by Instagram and Spotify. Both platforms are working to implement NFTs in their dynamics, although for now not much information is known about it. 

Instagram is developing NFT features

On March 16, Mark Zuckerberg confirmed during the South By Southwest (SxSW) conference that Instagram's development team is working on implementing NFT functionalities on the platform; although at the moment they are focused on solving some problems that have appeared during the early phases of development.

The news has not caught anyone by surprise, since in January of this year, The Financial Times commented on Meta's plans to implement NFTs on both Facebook and Instagram, with the intention of “create a space where users can create and sell these digital assets”.

On the other hand, Adam Mosseri, CEO of Instagram, noted in December 2021 that they were exploring NFTs, while in August, the company held a “Creator Week” with the creators, where he dropped the possibility of a private event for the creators. creators of non-fungible tokens.

“We are working to bring NFTs to Instagram in the short term. Today I'm not ready to announce exactly what it will be, but in the coming months you will have the chance to bring some of your NFTs. And in time you will be able to lie within our environment.”

Mark Zuckerberg

The plans to integrate NFTs on Instagram (and other Meta platforms) go hand in hand with the idea of ​​the metaverse, since this virtual universe has the ability to turn anything into an NFT, even the clothes that our avatar will wear can be minted like an NFT. 

Spotify seeks to create a team to work on NFT

Spotify has posted several job openings for engineers with experience in “innovation and market intelligence” and “experience in content industries, creators, media, Web 3 and emerging technologies,” indicating that they are looking for new ways to work. integrate non-fungible tokens into your dynamics.

This is also not the brand's first interaction on the blockchain, as it was one of the first partners of Meta (at the time, still Facebook) in the launch of Diem, the failed project of Facebook cryptocurrencies.

At that time, Spotify's goal was to use cryptocurrencies and blockchain to explore new ways to pay artists who publish their music on the platform.

Twitter and NFT profile pictures

However, these two platforms are not the only ones working on the implementation of NFTs. In fact, they are not even the first, since that place belongs to Twitter.

The little blue bird network implemented a functionality in January 2022 so that its users can use the NFTs you have in your Ethereum wallets , the profile pictures. For now, its use has been limited to Twitter Blue users, the social network's premium option.

El rise of non-fungible tokens It is playing a very important role in the development of new technologies, integrating sectors such as art or video games. Nothing will be the same after discovering everything you have at your disposal in the NFT Elementary Course.