These are the giants building the future on Ethereum

Ethereum has established itself as a fundamental platform for innovation and the development of decentralized applications.

Beyond speculation and market fluctuations, large corporations and tech giants are investing heavily in building the future on this innovative blockchain. From creating immersive digital experiences to tokenizing real-world assets, Ethereum is becoming the canvas for the next digital revolutions.

The Ethereum blockchain, conceived by Vitalik Buterin, is not just a cryptocurrency network; it's a complete ecosystem that enables the creation and execution of smart contracts and decentralized applications (dApps). Its flexible and robust architecture has attracted a wide range of companies looking to take advantage of the transparency, security, and efficiency offered by blockchain technology. The ability to create custom tokens, such as NFTs, stablecoins, memecoins, and other crypto assets, has opened up new avenues for innovation across diverse sectors.

Investing in digital experiences: the case of Sony and Soneium

Sony, a name synonymous with innovation and entertainment, has taken a bold step into the Web3 world with the launch of Soneium, a rollup on EthereumThis initiative is not simply a foray into blockchain technology, but a statement of intent regarding Ethereum's potential as a platform for advanced digital experiences. Sony's decision to invest in its own infrastructure on this blockchain ecosystem underscores the importance of scalability and customization for developing Web3 applications that seek to reach a mass audience.

Sony, with its vast experience in content creation and community management, seeks to bring that expertise to the decentralized digital world. Soneium represents a strategic commitment to building an ecosystem where users can interact with exclusive content, participate in virtual events, and own unique digital assets. The integration of blockchain technology into Sony's value proposition could redefine the way entertainment and digital experiences are consumed.

As reported by this media, Soneium is presented as a integral solution for developing applications in areas as diverse as gaming, finance, and entertainment. By building on a rollup With Ethereum, Sony seeks to leverage the security and decentralization of the mainnet, while offering faster and cheaper transactions. This is crucial for applications that require high performance and processing power, such as online gaming and virtual reality experiences.

Los rollups, like Soneium, are Layer 2 scaling solutions that process transactions off the Ethereum main chain and then batch and send the data to the main chain, significantly reducing the load on the main network and enabling greater processing capacity.

Games and NFTs on Ethereum L2: Atari, Lamborghini, and Animoca Brands

Non-fungible tokens (NFTs) have also found a new home in the gaming space, and Layer-2 Ethereum has become the preferred playing field for many. Iconic brands like Atari and Lamborghini are using NFTs in the context of online gaming., taking advantage of the scalability and efficiency benefits offered by L2 networks. This trend marks a significant shift from the NFT boom between 2021 and 2023, when many companies issued NFTs without a clear use case beyond speculation.

The integration of NFTs into games offers new forms of ownership and value for players. NFTs can represent unique game items, such as characters, weapons, or land, which players can freely own and trade. This creates a more decentralized and empowered game economy for players.

Atari, the video game giant that defined an era, rolled out two of his classics, "Asteroids" and "Breakout", on Base, un optimistic rollup focused on scalability. Players could earn rewards in Base, mint exclusive Atari NFTs, and redeem them for physical products. With this initiative, the video game giant demonstrated how games on-chain can offer new forms of interaction and rewards for players.

On the other hand, Lamborghini, in collaboration with Animoca Brands, launched FastForWorld, a digital collectibles platform that allows players to buy, sell, and drive Lamborghini cars in a variety of games developed by Animoca Brands. In-game assets are minted on Base, ensuring fast and cost-effective transactions. This partnership represents the first interoperable, blockchain-based implementation of iconic Lamborghini vehicles in games.

Furthermore, the collaboration between Lamborghini and Animoca Brands exemplifies how luxury brands can leverage blockchain technology to create engaging and exclusive digital experiences. The ability to own and trade virtual Lamborghini vehicles across multiple games offers players a new way to engage with the brand and express their passion for luxury cars.

The era of metaverses and decentralized gaming: The Lotte and Arbitrum

The Lotte Group, one of South Korea's largest conglomerates, has bet on the metaverse on the blockchain with its platform Caliverse, built on the rollup Ethereum ArbitrumCaliverse offers users the ability to shop, attend virtual concerts, and play games within its platform. The choice of Arbitrum as the foundation for this virtual universe highlights the importance of Ethereum's scalability solutions for creating complex ecosystems and interactive experiences.

Overall, the metaverse, a shared virtual world, is emerging as a new frontier for social interaction, commerce, and entertainment. The ability to create immersive and personalized experiences in the metaverse appeals to companies across a variety of industries, from retail to entertainment.

In this context, the partnership between Lotte and the Arbitrum Foundation seeks to create a platform that combines the world of retail with digital entertainment. Kima Kim, CEO of Caliverse, emphasized that the collaboration with Arbitrum will allow it to offer exceptional products and services to more than 40 million people. Caliverse also plans to launch virtual reality features and 3D films, demonstrating its commitment to creating immersive, cutting-edge experiences.

On the other hand, Lotte's choice of Arbitrum is based on the advantages that this scalability solution offers, such as fast block times and low transaction costs. Steven Goldfeder, co-founder and CEO of Offchain Labs, noted that the Arbitrum blockchain is the ideal home for Caliverse thanks to its 250 ms block times, which enable perfect use cases for virtual worlds and games.

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Scalable Blockchain Infrastructure: The Role of Rollups in Ethereum

Ethereum, although the go-to blockchain for many projects, faces scalability challenges. To address this issue, the Ethereum community has opted for rollups as the primary solution for increasing network capacity. rollups They are a technology that allows transactions to be processed outside the main Ethereum chain, while maintaining security and decentralization.

Scalability is a critical factor for the mass adoption of blockchain technology. As more users and applications join the Ethereum network, the ability to process transactions quickly and cost-effectively becomes increasingly important. rollups offer a promising solution to address this challenge.

Los rollups are divided into two main categories: optimistic rollups y ZK-rollups. The first, the optimistic rollups, assume that transactions are valid unless proven otherwise, while ZK-rollups They use zero-knowledge proofs to verify the validity of transactions more efficiently. Both technologies offer significant improvements in Ethereum's scalability, allowing applications to process more transactions at lower costs.

Los optimistic rollups They are easier to implement and have greater compatibility with existing Ethereum applications. However, they have a challenge period during which anyone can present proof of fraud. ZK-rollups They offer greater security and efficiency, but are more complex to implement and have less compatibility with existing applications.

Companies like Deutsche Bank are investing in the construction of rollups customized on Ethereum to address the specific needs of the financial industry. The Deutsche Bank's DAMA 2 project seeks to create a scalable, auditable, transparent, and interoperable blockchain infrastructure with regulated financial platforms and services. This initiative demonstrates how financial institutions are exploring Ethereum's potential to transform the way transactions are conducted and assets are managed.

Decentralized finance and stablecoins: trends in 2025

Decentralized finance (DeFi) and stablecoins are rapidly gaining traction among traditional financial institutions, emerging as native cryptocurrency use cases. Stablecoins, in particular, are being embraced for their ability to facilitate cross-border payments and transactions more efficiently and economically.

As cryptocurrencies whose value is pegged to stable assets, such as the US dollar, stablecoins are less volatile than other cryptocurrencies, making them an attractive option for transactions and payments. Ethereum, as the most widely used blockchain for stablecoin issuance, directly benefits from this trend, as its infrastructure is crucial to the functioning of many of these currencies.

On the other hand, the DeFi ecosystem offers an alternative to traditional financial services such as lending, trading, and investingWithin this ecosystem, stablecoins play a key role by providing liquidity and stability, and facilitating complex transactions without the need for traditional intermediaries. This combination of DeFi and stablecoins is transforming the way financial services are handled, offering a more accessible, transparent, and efficient option for global users.

Companies like Stripe, one of the world's leading payment processing companies, are also betting on innovative blockchain technology and stablecoins. Stripe acquired Bridge, a payments platform with stablecoinsBy $ 1.000 millones by 2024, underscoring the potential for stablecoins to transform how businesses make payments and manage their finances. Stripe CEO Patrick Collison outlined the stablecoins as "room-temperature superconductors for financial services", highlighting its advantages in terms of speed, coverage and costs.

Prospects and challenges in the institutional adoption of Ethereum

The adoption of Ethereum by financial institutions and non-crypto-native companies presents both opportunities and challenges. While Ethereum offers a robust and versatile infrastructure for building decentralized applications, it also faces obstacles related to regulation, security, and scalability. Overcoming these challenges will be crucial to unlocking the full potential of the blockchain network and enabling mass adoption.

Experts believe that the adoption of a platform like Ethereum by financial institutions and non-crypto native companies can transform the way transactions are conducted, assets are managed, and financial services are deliveredHowever, to achieve this, it is essential that all the current challenges facing the network be addressed.

If this is successfully achieved, Ethereum can offer these institutions a unique platform for innovation and digital transformation. By overcoming regulatory, security, and scalability hurdles, blockchain has the potential to become the foundation for the next generation of financial and commercial applications, transforming not only the financial and commercial industry but also other areas and sectors.

In conclusion, tech giants and financial institutions are building the future on Ethereum. From creating immersive digital experiences to tokenizing real-world assets, Ethereum is demonstrating its potential to transform entire industries. As blockchain technology evolves and becomes more accessible, we can expect to see even greater adoption of Ethereum by businesses of all sizes and sectors.

The future of Ethereum is bright, and the giants building on it are paving the way for a new era of innovation and prosperity.

Investing in cryptoassets is not fully regulated, may not be suitable for retail investors due to high volatility and there is a risk of losing all invested amounts.