Two global football giants have filed a trademark application with the USPTO to work on new products and services in the Metaverse. This application was submitted jointly by FC Barcelona and Real Madrid CF, who have revealed their interest in creating new virtual products that will allow them to venture even further into the crypto world.
Although this is not the first time that these two Spanish football clubs, belonging to LaLiga Santander, have entered the cryptocurrency industry, on this occasion they have done so together with the idea of collaborating and preparing to embrace the Metaverse.
According to trademark attorney Mike Kondoudis, the joint registration application by FC Barcelona and Real Madrid CF includes the Creation of Virtual Reality and Augmented Reality video games, virtual items such as shoes and clothing, And a software for managing cryptocurrency transactions and more.
Spanish football clubs presented this registration request trademark for the Metaverse earlier this month, as shown on the United States Patent and Trademark Office (USPTO) website.
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The Metaverse is breaking into the football industry
The world's major industries have been seduced by the opportunities for growth, value and utility offered by the Metaverse, and sports are no exception. Specifically, the football industry has been one of the most affected by the potential of the virtual world.
Famous football clubs such as Manchester City, Paris Saint-Germain and the Champions Games are already incorporating the Metaverse into their growth strategies, exploring the possibilities of the virtual world and its applications and use cases in different areas, such as entertainment and business.
In the case of FC Barcelona and Real Madrid, the two giants of world football are also approaching the Metaverse, although they have not yet officially announced what their new plans are in the virtual world.
However, it is known that both Spanish football clubs accepted in March of this year a sponsorship from a metaverse company that uses the Polygon Network to build its virtual world. In addition to this, FC Barcelona and Real Madrid are creating an interesting story in the world of cryptocurrencies and blockchain technology.
FC Barcelona auctioned an NFT of Johan Cruyff's legendary goal at Sotheby's
FC Barcelona is one of the football clubs that has made the biggest splash in the world of cryptocurrencies and blockchain technology.
At the end of July, The club turned Johan Cruyff's legendary goal into an exclusive NFT token that It was auctioned at Sotheby's for more than $690.000.
Additionally, in November of last year, the club auctioned off several exclusive images as non-fungible tokens to commemorate its 122 years of history.
FC Barcelona too signed an agreement with the blockchain platform Sorare, powered by the Ethereum network. Within this platform, fans of the club can access and trade collectible cards of their favorite players.
Real Madrid launched a collection of NFTs with its most memorable moments
In 2019, European super champions Real Madrid joined the blockchain digital collectibles phenomenon. The Spanish football club partnered with the company Fantastec to launch a series of NFTs, in order to provide its fans with new experiences in the crypto world and offer the possibility of “owning a genuine part of the club’s history.”
For the Spanish football club, NFTs are innovative tools that allow it to capture the most memorable moments in its history.
Later in 2021, Real Madrid launched a new initiative related to blockchain and non-fungible tokens.
In partnership with the Flow network, Real Madrid launched smart entrance tickets as NFT tokens, called Smart Ticket NFT, which allowed fans of the club to collect exclusive virtual items, such as digital collectibles.
Like FC Barcelona, Real Madrid also signed an agreement with the blockchain platform Sorare, to offer fans NFT collectible cards of their favorite players.
Additionally, as reported by this media, the former Real Madrid player, James Rodriguez made his entrance into the world of NFT tokens at the beginning of June, with the launch of a digital collection consisting of 1.500 exclusive pieces.
Main image from The Real Champs
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