El cryptocurrency market is always on the hunt for new narratives to attract more investors and grow the business. Although this is not new, it is booming launch of celebrity-linked tokens from all sectors, because it practically makes no difference whether you're a Hollywood superstar, a social media content creator (influencer), an athlete, a president, or the wife of a leader. The important thing is to take advantage of the celebrity's fame.
So it is fashionable to be famous and crypto promoter. This mix of being a character with a fan base and at the same time a promoter of a digital asset can be an explosive combination, but every day the Celebrity Coins are gaining more ground, although they do not escape criticism and controversy.
The detractors of the meme coin projects Celebrity-backed companies emphasize that the banality with which they are created and promoted often distances them from the financial foundations of cryptocurrencies; while enthusiasts believe this universe is full of opportunities, starting with the fact that they can attract more users of virtual assets, as they are the entry point for investing in digital assets.
The most striking crypto-celebrities
Since the crypto world discovered that allying itself with stars from any field can generate economic profit, the names of famous people have filled the exchange platforms and internet forums. However, there will always be some of these crypto-celebrities who go unnoticed, but who are still interesting, whether due to the prospect of their development or the uniqueness of the union.
Tokens
Among the Celebrity Coins endorsed by or launched by celebrities, that of trans Olympian Caitlyn Jenner stands out. token JENNER, which has been circulating since May of last year on the network Solana blocks, initially reached a market capitalization of over $40 million with a historical price of $0,00782, but at the time of writing this note it is trading at $0,0001313 and its capitalization is just over $131.
The rapper Iggy Azalea is another star that launched its token on Solana during 2024 called MOTHERThe singer's active promotion of cryptocurrencies and the support of influencers allowed it to reach an all-time high of $0,2306 in June of last year. At the time of writing, it was trading at $0,004394, but its market capitalization is $4,3 million.
On politically themed tokens or starring politicians or their relatives also caused a stir. This year the arrival Donald Trump As the 47th President of the United States, he not only boosted crypto prices - due to his campaign promises to benefit the industry, which included turning the country into the world capital of cryptocurrencies– but with the launch of his own meme coin, which could not be called anything other than TRUMP.
INVITE AND WINThis digital asset burst into the market with an upward pace, reaching a maximum of almost $75 each and obtaining a market capitalization that exceeded 10 billion dollars, but paradoxically the entry of his wife, Melania Trump, with her MELANIA token, caused its collapse. At the time of writing, it has a not inconsiderable price of $10,96 and a market capitalization of $2.192 billion.
In the case of MELANIA, the coin meme It was valued at $1.200 billion in its first few hours on the market, but its current market capitalization is $372 million.
Other Celebrities who have entered the crypto world They are American rappers Rich the Kid, Cardi B, Lil Pump, and Waka Flocka Flame. Grammy-winning Jamaican rapper Sean Kingston, who also launched his crypto, has also launched his own cryptocurrency, along with his colleagues Davido and Jason Derulo.
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To consider
Celebrity coins are digital currencies or meme coins endorsed by a celebrity. According to their description, they lack intrinsic value, so unlike traditional investments (bonds), meme coins have no underlying value.
Currently, these currencies are issued in several blockchain platforms like Ethereum and Binance Smart Chain, but it's the Solana network that's leading this trend. Experts attribute this preference to the latter platform's fast transaction speeds and low fees.
