Gaming companies continue to rush into the blockchain and Web3 industry.
Ubisoft and Epic Games, two of the world's largest video game developers, continue to explore the potential of the blockchain industry.
The first of these companies, Ubisoft, a French video game company that is behind titles such as Assassin's Creed, has partnered with Web3 game developer Immutable X to create new blockchain-based video games.
Nicolas Pouard, Ubisoft’s VP of Strategic Innovation, highlighted that the partnership with Immutable will allow the company to combine its resources and expertise with the potential of blockchain technology to offer its gaming community next-level games that unlock the benefits of the decentralized web. James Ferguson, CEO of Immutable, also highlighted the partnership with Ubisoft as part of a successful campaign to accelerate the adoption of new technologies to ensure innovation in the emerging Web3 gaming sector.
Immutable’s platform enables traditional gaming companies to develop new video games that run on the Ethereum blockchain.
On the other hand, Epic Games, the American video game developer known for its title Fortnite and by developing Unreal Engine technology, it is also collaborating with Immutable to accelerate the adoption of Web3 games.
Epic Games recently announced that the NFT game Illuvium, based on Immutable, will be available from its app store.
The Epic Games video game app store, with more than 200 million users, describes Illuvium as a title that makes use of blockchain technology, NFT tokens and cryptocurrencies to carry out various operations within the game, offering access to an open alien world full of adrenaline and action.
According to the Epic Games app store, Illuvium will be released next Tuesday, November 28.
Traditional gaming companies increasingly friendly to Web3
As blockchain technology expands and develops around the world, it has been integrated into the traditional video game industry, becoming an integral part that promises to revolutionize the digital gaming experiences known until now.
In addition to Ubisoft and Epic Games, other gaming giants such as SEGA have also been experimenting with blockchain innovation to introduce new features and tools to their gaming platforms, and even create new ones that allow players greater control and ownership over in-game items, as well as new gameplay mechanics such as Play to Earn (P2E), where players can generate rewards and trade in-game items through transparent, middleman-free transactions.
Amazon and Alibaba are two other companies that are taking advantage of the potential offered by the Web3 to boost the video game industry.
Illuvium token almost doubles in a week
The listing of Illuvium on the Epic Games Store has sent the price of the ILV token skyrocketing on the market. Data on CoinMarketCap shows that the NFT game token has increased by over 74% over the past 7 days, reaching a unit price of $94,09, at the time of writing.
In the last month, ILV has increased by more than 136%.
Meanwhile, the Immutable Network token, IMX, has seen a 54% increase in the past week and 103% in the past month since its partnership with Ubisoft was announced.
In addition to these tokens, other digital assets related to Web3 gaming are also experiencing significant momentum, amid increased adoption of blockchain technology by mainstream gaming companies.
Continue reading: Alibaba launches incubator for Web3 game developers in Japan
