Japan's JR Kyushu railway company will use NFTs based on Polkadot's parachain, Astar Network, to strengthen its relationship and engagement with its customers.
NFTs will help JR Kyushu build customer loyalty. The railway company, considered the largest in the country, will offer commemorative NFTs that unlock various benefits and digital experiences for its customers through blockchain technology.
In a statement, the company reported that NFT tokens will allow it improve the relationship it maintains with its millions of customers, by creating new touchpoints. JR Kyushu customers will be able to access new benefits and ways to enjoy Kyushu Island while using the company's intercity rail services, it said.
JR Kyushu NFTs will be available starting next month and will be based on the Astar Network blockchain, which is developed as a parachain in the Polkadot blockchain ecosystem.
JR Kyushu to launch NFT series for its 330 million users
JR Kyushu's NFTs will be related to users' travel experience. Thus, as the company explained, its customers will be able to receive free NFTs, which They will serve as digital souvenirs or proof of travel., according to the use they give to their services, whether transportation by train or bus or cargo services, among others.
With this initiative, JR Kyushu has become the first company of its kind in Japan to encourage the mass adoption of blockchain technology and NFTs in the country. JR Kyushu has some 330 million users who travel annually through its network of railways and other transportation systems.
Sota Watanabe, founder of Astar Network, highlighted that JR Kyushu is one of the companies that is exploring the use cases and applications of NFTs in the real world, taking advantage of the potential offered by these digital assets and the blockchain to build closer relationships with its customers and offer unique and exclusive experiences that provide new value.
The railway network's NFT initiative represents a game-changer for non-fungible token adoption in Japan, Watanabe said. Japan is seeking to become the global hub of Web3, driving mass adoption of new technologies to accelerate its transformation.
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