The convergence of intellectual property and Web3, far from being a conflict, is an opportunity for innovation and open access that challenges traditional boundaries in the video game industry.
At first glance, the combination of intellectual property and Web3 in the video game industry may seem like a antagonismo; Intellectual property is based on strict control and licensing of assets and brands, while Web3 is based on decentralization and permissionless access.
Intellectual property, in its essence, protects the exclusive rights of creators and brands, limiting its use to those who have explicitly obtained authorization, guaranteeing a structured and secure management of unique elements such as characters, brands, or sports leagues. On the other hand, the Web3 promotes free and unfiltered access to digital content, leveraging disruptive technologies like blockchain to create open experiences where any user can participate without the need for centralized authorization.
BUY ETHEREUM ON BIT2METhis apparent contradiction arises because the use of intellectual property requires formal and controlled licenses, which runs counter to the open and democratizing spirit of Web3. However, industry innovators such as Mythical Games, as well as other game development companies such as Ubisoft and Epic Games, are building bridges between these two supposedly opposing worlds, demonstrating that not only can coexist, but they can complement each other to achieve innovative and accessible gaming experiences.
Mythical Games: A pioneer in Web3 IP integration
Mythical Games stands out as one of the pioneers in integrating licensed intellectual property within Web3 technology, uniting the tradition and control of IP with the disruptive possibilities of blockchain. Through strategic partnerships with major brands, such as the NFL and, soon, FIFA, the company has developed games like NFL Rivals and FIFA Rivals, which utilize official licenses to create highly engaging experiences that allow players to collect, trade, and manage NFTs representing real-life players and teams within blockchain environments.
The company has opted for an approach that combines the duality of the "permissioned" model, with permissions and licenses for IP use, and the "permissionless" philosophy for creating and accessing Web3. This way, it can offer an accessible and refined user experience to appeal to a mass audience beyond blockchain technology enthusiasts.
BUY SOLANA (SOL) HEREWith these projects, Mythical Games is also expanding the trust of intellectual property holders in The potential of Web3 to reinvent the video game industry, which anticipates greater integration and adoption in the near future.
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Ubisoft and Epic Games are also actively embracing blockchain and Web3 technology to power their games, seeking to combine their intellectual property (IP) with the freedom and benefits offered by the next generation of the internet.
Ubisoft released its first Web3 game, called Champions Tactics: Grimoria Chronicles, which uses the Oasys blockchain to allow players to own and trade their digital assets, such as unique collectible champions, within a decentralized ecosystem. It also partners with Immutable, a leading Web3 gaming platform, to develop games that allow players to collect, trade, and customize unique digital items and assets with real-world ownership secured through Web3 technology.
Epic Games is also showing interest in this development, pointing to a future where digital ownership and creativity are more democratized thanks to Web3.
IMMUTABLE PURCHASE AT BIT2MEDriving mass adoption of Web3 video games
The strategic integration of established intellectual properties with Web3 technologies is emerging as a key catalyst for bringing blockchain gaming to the massesAs mentioned, this approach combines the instant recognition of popular franchises with the decentralized advantages of Web3, creating a bridge between traditional entertainment and new digital economic models. Collaboration with recognized IP owners provides visibility, legitimacy, and an emotional connection with players, facilitating the migration of users from traditional platforms to blockchain-powered environments.
Likewise, designing a permissionless experience in which users can participate easily, without the technical complications of handling cryptocurrency from the outset, is considered vital to eliminating friction that often deters players unfamiliar with the technology. In this regard, Jennifer Poulson of Immutable emphasized that "the underlying technology [blockchain] must be introduced in a way that players don't even know they're using it."
In the case of Mythical Games, the company is demonstrating the strength and potential of this merger with its NFL Rivals gaming platform, which uses official NFTs of players and teams licensed by the NFL. This title reached millions of downloads by offering fans a new way to interact with your favorite sport, where digital assets transcend the platform thanks to the blockchain. At this point, the use of NFTs certified under official licenses to represent assets within the game introduces a tangible and real value in the digital gaming economy, allowing players to own and trade unique items safely and securely. This creates a new dimension of interactivity and a digital economy that fosters passion for the game and personal investment.
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Finally, the combination of IP with Web3 contrasts with the limitations of Web2, reversing the dynamic in which creators and players lack real rights to their content and grant perpetual licenses to a company, with one in which they do own real rights to their assets, such as skins, characters, among others, which they can trade on open markets like OpenSea.
In short, the revolution in Web3 video games is based on a delicate balance between respecting the cultural and market value of intellectual property and embracing the advantages of decentralization and accessibility offered by blockchain technology. Platforms like Ubisoft, Epic Games, and Mythical Games are living proof that this synergy is possible, and that the future of video games lies in this enriching combination that can appeal to both technology enthusiasts and mainstream gamers.
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