Experts from Globant believe that the metaverse must fully define, this year, its functionality and applicability to a market that is awaiting its practical and truly significant applications in the technological field.
Globant, an Argentine company dedicated to software engineering and information technology, and in fact, one of the most important in this field, has published its report Tech Trends 2023 in which he points out that This year will be key for the Metaverse to demonstrate its full potential in practical and significant applications in the field of information technology.
A key year for the Metaverse
In the face of other trends, such as Artificial Intelligence or AI, which has been emerging in the field of computer technology, the Metaverse needs to gain a deeper understanding of the interest of an audience that has not yet fully embraced the potential it offers, the company said.
Despite the efforts made by several companies such as Meta, which has invested millions of dollars in the development of the Metaverse, it can be noted that this sector has not yet managed to capture the mass attention of the public. In addition, Meta's dominance must be taken into account, considering that it is one of the companies with the highest capitalization in this market and that it has a large user base that exceeds 3.000 billion people worldwide with platforms and applications such as Facebook and Instagram.
An opportunity for the development and growth of the virtual world
Given the current situation, Globant experts believe that 2023 will be a key moment for the main companies dedicated to the Metaverse to deploy a set of strategies that will allow make the manifestations of this technological innovation accessible to everyone.
For example, among the possible strategies to accelerate the growth and development of the Metaverse, Globant points out the development and implementation of Improvements in devices for virtual and augmented reality and other accessories related to the virtual world, as well as the possibility of making them more affordable for the general public. According to Diego Tartara, CTO of Globant, reducing costs can open the doors to a wider range of consumers.
«The metaverse is today what the Internet was in the early 2000s, or late 90s. We are taking the first steps in something that will change a paradigm of how we live digital experiences», Tartara commented.
On the other hand, Globant states that the creation of a wider variety of immersive experiences could satisfy all the tastes and needs of consumers. The company also highlights the need for Educate and inform the general public about the Metaverse, its potential, use cases and applications, in order to make known what this technology can offer to each of its users, according to their particular interests or needs.
Although the idea of the Metaverse is not at all new, current technological advances can significantly help build a more immersive, complete and attractive virtual world, where people can immerse themselves in video games, socialize with others, visit virtual places that are exact replicas of famous places or iconic cities, take classes, go to work, among other possibilities.
More than an immersive world
In addition to the possibilities for interaction and entertainment offered by the Metaverse, Globant points out that this year is a good time for companies to make the public aware of other potentialities that the virtual world has: the possibility of monetization and the creation of a virtual economy.
«The metaverse is a great opportunity to redefine the user experience and the Internet in general, from a 2D experience to a 3D experience. We are moving from the Internet of Things to the Internet of Places», commented Fabien Rossini, Metaverse expert.
The Metaverse, which can have its own economy based on a token or cryptocurrency, can help citizens have the possibility of earning these tokens within the virtual world itself, either by carrying out a specific activity, such as completing missions or tasks, or because creators and companies carry out some economic activity within the virtual world, such as opening their own stores and offering digital products and services. There is also the possibility for people to get a job in the Metaverse.
Education, another potential use of the virtual world
Augus Huerta, one of the leaders of Globant, pointed out that Companies will increase their use of the Metaverse for employee training and education and other activities where simulation can enhance experiences.
Each company will look for the best place in the Metaverse that suits its needs, Huerta said. Likewise, several universities from different parts of the world are already making their way into the virtual world, taking advantage of its potential to educate their students remotely.
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