The most unforgettable moments in football come to the blockchain with FIFA and Algorand.
The International Federation of Association Football, known worldwide as FIFA, has chosen the Algorand blockchain to launch a moments marketplace, where its fans will be able to access and own the most memorable and iconic plays in the sport through digital collectibles.
The new market, called FIFA+ Collect, will be officially launched later this month, featuring unique moments and images that showcase the passion of the FIFA World Cup.
FIFA+ Collect will be powered by Algorand and will be part of the global FIFA+ platform, created by FIFA to connect football fans around the world with the game. This platform offers access to more than 2.000 hours of exclusive content dating from the 1950s to the present day. The digital collectibles marketplace will be powered by Algorand and will be part of the global FIFA+ platform, created by FIFA to connect football fans around the world with the game. Available on all web and mobile devices and in three language editions: English, French and Spanish, the sports organization reported.
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The most exclusive FIFA moments on blockchain
The business director of the sports organization, Romy Gai, assured that the fandom, a term used to refer to a group of supporters and fanatics, is changing as technologies like blockchain unlock new possibilities for football fans around the world to engage with the game in more exciting ways.
In this context, Gai specified that digital collectibles on the Algorand blockchain will allow their holders possess from the best moments of football to the most iconic art and images of FIFA.
FIFA is launching its iconic moments market with just two months to go until the Soccer World Cup Qatar 2022, which will be the 22nd edition of the FIFA World Cup.
Algorand is the official blockchain of FIFA
Earlier in May this year, FIFA confirmed the adoption of Algorand as its official blockchain. At the time, FIFA President Gianni Infantino said that the blockchain would help the organization Develop your digital asset strategy and unlock new digital capabilities in Web3.
Now, with the announcement of its new blockchain-based collectible moments marketplace FIFA+ Collect, the organization is transcending beyond stickers and sports memorabilia to offer its fans the chance to own the game's most important moments and plays in video format, as well as Unlock opportunities to interact in new ways with your favorite players.
According to Gai, FIFA will launch a series of digital collectibles next month and reveal more details of its upcoming exclusive and limited edition collections, which will be available through its FIFA+ Collect marketplace platform.
In addition to football, fans of basketball, one of the most important sports globally, also have a blockchain moments market called NBA Top Shot, which is based on the Flow blockchain developed by Dapper Labs and has generated a sales volume of more than $1.000 billion since its launch, according to data from the DappRadar platform.
What is Algorand?
The Algorand blockchain, developed by Silvio Micali through the Algorand Foundation, is an environmentally sustainable and efficient open source blockchain offering a high level of scalability, performance and security.
In addition to FIFA, which has adopted Algorand as its official blockchain, other organizations across industries, such as Italy’s central bank, Banca d’Italia, global accelerator Techstars, and Australia Zoo, are leveraging Algorand to cope with the rapid growth and expansion of digital assets and stay at the forefront of innovation.
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