Fathom Holdings has incorporated Bitcoin into its treasury strategy, with plans to invest in the cryptocurrency and enable digital asset payments in the real estate sector.
The Nasdaq-listed real estate company has joined the long list of public companies that have adopted Bitcoin as a store of value. Recently, the company announced that it has incorporated Bitcoin (BTC) as a core part of its treasury and reserve strategy.
This decision, which was approved by its Board of Directors, reflects the growing adoption of the queen cryptocurrency in the business world and seeks to position Fathom Holdings at the forefront of digital asset innovation in the real estate sector.
Fathom Holdings: Investing and Payments with Bitcoin
Fathom Holdings is known for integrating residential brokerage services, mortgages, titles, and SaaS solutions for agents and brokers. Now, with the addition of the market’s leading cryptocurrency, the company reinforces its strategic vision.
In a statement shared by Fathom Holdings recently, it reported that it has allocated up to 50% of its excess cash to the purchase of Bitcoin. The company reported that this calculation is based on estimated operating expenses for the next six months, with an initial planned investment of up to $500.000 in BTC in the next two weeks.
Joanne Zach, Fathom's CFO, explained:
“The growing acceptance of Bitcoin as a decentralized store of value and the increasing demand for alternative digital currencies are evident… Our Bitcoin strategy diversifies our treasury holdings, and we believe it positions Fathom at the forefront of digital currency transactions in the real estate industry.”
According to Zach’s statements, the company’s decision to allocate up to 50% of its excess cash to the leading cryptocurrency is not merely a financial bet, but part of a broader strategic vision that supports its mission to become a technological innovator within the real estate industry.
Zach explained that his company is also working on enabling Bitcoin payments for both its real estate agents and clients, which could revolutionize transactions in the sector by offering greater speed, efficiency and lower friction costs.
A context of growing adoption for cryptocurrencies
Fathom Holdings' decision is part of a growing trend of Bitcoin adoption by companies across a range of sectors. MicroStrategy, the business intelligence company, has been a pioneer in this strategy, accumulating 461.000 bitcoins since August 2020 to date.
Although MicroStrategy leads institutional investment in Bitcoin, a large number of public enterprises, which are publicly traded, have also followed suit and adopted Bitcoin as a strategic store of value asset. In addition to Fathom Holdings, the most recent to invest in the cryptocurrency is Critical Metals Corp, a mining giant that also announced its Bitcoin treasury strategy.
Critical Metals has reportedly invested $500 million in BTC, banking on the cryptocurrency's potential as a hedge against inflation and a way to strengthen its balance sheet.
Like Fathom Holdings, Critical Metals' adoption of Bitcoin aligns with the growing interest of governments like the United States in creating Bitcoin reserves. The lithium miner said that President Donald Trump's recent push to make the United States the crypto capital of the world and possibly create a Bitcoin strategic reserve, motivated him to integrate the cryptocurrency into his corporate balance sheet.
At press time, the price of Bitcoin is hovering around $106.100 per unit. The cryptocurrency appreciated by more than 5%, following the appointment of Cynthia Lummis as chair of the Senate Digital Assets Subcommittee and growing rumors of Trump's possible executive order to establish the Bitcoin reserve.
