The multinational consulting and market research company, Ipsos, has identified Spain as the European country that is most familiar with the Metaverse and new technologies.
The market study, conducted by Ipsos for the World Economic Forum, shows that the European population, in general, is not very interested in the Metaverse. However, Spain is quite favourable and optimistic about the potential that new immersive technologies have to offer.
According to the study carried out, Spain's population is 9 points above the global average, in terms of knowledge about the Metaverse and Extended Reality, which places the country as the most familiar with these technological innovations in all of Europe.
Other countries around the world, such as China and Peru, are also at the forefront of these innovations.
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The Metaverse has rapidly expanded as a virtual space where everything fits, so many people, brands and companies are open to the new technological changes that are emerging for the future, the consultancy firm noted.
63% of Spaniards know about the Metaverse
More than half of the Spanish population says they are familiar with the term “Metaverse.”
The survey, which was conducted last month among residents of 29 countries in total, also reveals that 43% of the adult population in Spain is optimistic about immersive technologies that encompass Extended Reality; that is, Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR).
Source: Ipsos
The Ipsos survey seeks to answer open questions about the future of new innovations.
Currently, companies from different industries, such as art, fashion, sports, social media, music, food, among others, are injecting millions of dollars into the development of virtual worlds, where people will be able to carry out an endless number of activities, from interacting with others anywhere in the world, to shopping, attending work meetings, processing documents, medical consultations and much more. All of this virtually and without leaving their homes.
Due to this enormous potential, a large part of the Spanish population sees the Metaverse as an innovation that will positively impact their daily lives.
Main applications of the Metaverse in Spain
The main applications and use cases for the Metaverse, according to the Spanish, will have a more significant impact in the field of education y virtual training, Ipso said, based on the results of its survey.
Source: Ipsos
63% of the Spanish population surveyed believes that the Metaverse will be developed for educational purposes, while 61% expect the biggest use case for this technology to be entertainment.
Gaming, virtual meetings, virtual work environments, and socializing are also among the most important use cases for the virtual world.
The Metaverse in emerging countries
Contrary to what one might think, developed countries are the least interested in the development of new technologies and how they will impact daily life. In contrast, in emerging countries, populations expect that the applications and potential use cases of technologies such as the Metaverse and Extended Reality will transform their daily lives in the next 10 years.
The World Economic Forum, a non-profit organization that annually brings together world leaders to discuss current changes and trends, indicated that young adults with a high level of education are those who are most anticipating this technology.
Source: Ipsos
China, India, Peru and South Africa
Other countries familiar with the Metaverse, which stand out worldwide for the number of people who say they know about this innovation, are China, India, Peru and South Africa.
According to the survey, 78% of the Chinese population is familiar with the Metaverse and Extended Reality. In India and South Africa, 75% and 62% of their population, respectively, also claim to be aware of these technological innovations.
In the case of Peru, where Bitcoin adoption has grown exponentially, 74% of the population knows about the Metaverse and feels optimistic about participating in this development.
Furthermore, although the study shows that a large part of the world's population is very interested in the Metaverse, as an innovative technology to drive change, there are current barriers that companies and developers must overcome to achieve mass adoption of this technological innovation.
Ipsos recommends that companies address all aspects of the use and implementation of the Metaverse, to ensure responsible adoption. Meanwhile, Cathy Li, from the World Economic Forum, said that a regulatory framework appropriate will allow us to explore the economic and disruptive potential of the Metaverse in a fair and equitable way for all.
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