To celebrate International Friendship Day, Coca-Cola will launch a collection of NFT tokens on crypto collectibles marketplace OpenSea to benefit its 50-year partner Special Olympics International.
Coca-Cola, the American multinational beverage corporation based in Atlanta, Georgia (United States), reported that it will auction its first collection of non-fungible tokens o NFT to benefit the Special Olympics International organization, dedicated to fighting discrimination against people with intellectual disabilities in sports.
According to release Shared by the company, Special Olympics International has been a partner of Coca-Cola for more than 50 years, so the launch of the NFTs is its best way to celebrate International Friendship Day, which is commemorated every July 30.
The NFTs reflect the multi-sensory experience of Coca-Cola and were designed in collaboration with digital designer Tafi, inspired by moments that reflect the sense of friendship. The collection of NFT tokens will be auctioned from July 30 to August 2 on the crypto collectibles marketplace OpenSea, one of the most booming and growing today.
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Coca-Cola NFTs
Coca-Cola NFTs are your first experience in the world of collectibles in blockchain and, through these, it wants to maintain the essence that characterizes it as a company.
According to the report, Coca-Cola is known around the world as a company that brings people together through simple shared experiences and moments that surprise and delight. That's why its first digital collectibles are inspired by moments of friendship, which were created to revive and immortalize the joy of sharing within the blockchain.
Coca-Cola's NFT collection is made up of 4 unique tokens. The first, called “The Friendship Box” reimagines retro Coca-Cola vending machines from 1956, highly collectible pieces for the metaverse, the company reported. The second NFT shows a “Coca-Cola custom bubble jacket” futuristic style, which can be used in the Decentraland blockchain metaverse.
The third NFT shows a “sound visualizer” The token captures the experience of sharing a Coca-Cola. This token reproduces the unique and recognizable sounds heard when opening a bottle of Coca-Cola and pouring the drink over ice, as well as the unmistakable effervescence of the drink and that first refreshing taste, the company said.
Finally, Coca-Cola will launch a “Friendship Card” as an NFT, which reinvents the design of the famous Coca-Cola friendship-inspired trading cards from the 1940s.
Selman Careaga, President of Global Coca-Cola Trademark, said that the brand is one of the most collectible in the world, so they are excited to share their first NFTs within the metaverse where new friendships are being forged, in new ways and in new and exciting worlds.
“The way of the future”
Mike Novogratz, CEO of Galaxy Digital, stated that non-fungible tokens are becoming the way of the future, revolutionizing every industry and business they touch.
Currently, the CEO of Galaxy Digital believes that NFTs are in their infancy, but that their development and growth will make the innovation that accompanies these tokens take over all businesses in the future. For example, Novogratz imagines a world where healthcare records will be NFTs.
By 2030, education and community development around non-fungible tokens will have grown so significantly that “every industry will be using this technology to build a community, grow the community, and make a profit. It’s just a matter of time,” Novogratz explained.
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