Jack Dorsey has unveiled BlueSky Social, his new decentralized, multi-algorithm social network that gives control of data back to users.
Twitter co-founder and former CEO of the company, Jack Dorsey has posted a tweet announcing that the long-awaited New decentralized social network BlueSky Social will be ready very soon.
For now, Dorsey has not revealed official information about its launch, although in his Official website There is a private waiting list open for users to sign up for the beta before its official release to the public.
The announcement comes three years after Dorsey first spoke of his intention to create a decentralized version Twitter. This new social network was intended Returning data control to users, so that they could move them freely from one platform to another without third-party permissions and without losing their “social graph” along the way.
How does BlueSky Social work?
The basis of the operation of this new decentralized social platform is the ADX protocol (also called AT Protocol), acronym for Authenticated Transfer Protocol in English, which would be translated as Authenticated Transfer Protocol.
This is a protocol for large-scale distributed social applications which will allow account portability, free choice of algorithms, interoperability and improve performance. This new protocol integrates decentralized technologies in a simple, fast and open format.
What makes AD Protocol unique?
- Portability of accounts: User identity and data are no longer in the possession of centralized companies. With this protocol, users can move their accounts from one provider to another freely, without losing data or their “social graph.”
- Choice of algorithms: ADX removes the social media algorithms that decide what we see and what we don't see. Instead, open algorithms are included so that users can decide what they want to see.
- Interoperability: ADX includes an interoperability framework called Lexicon that allows you to connect with other platforms.
- Performance: Loading and response speed is one of the main objectives of the new protocol.
How do BlueSky Social identities work?
As we have seen, one of the main features of the new protocol is the portability of accounts. To do this, users must be able to manage their identities in a simple way. AT Protocol uses identities in the form of URLs, type “@bit2me.com”, which are assigned to cryptographic URLs to protect the user’s account and data.
This data can be ported from one provider to another quickly and easily, without losing data or social graph.
BlueSky Social's choice of algorithm
Another of its most relevant characteristics is the “choice of algorithms” which offers users access to a “open market of algorithms”. In short, BlueSky Social will allow users to choose where they are going to look for the content, similar to how you choose which search engine you use today (Google, Bing, DuckDuck Go!, etc.).
This means that users will have a Greater control over the content they consume and which users their content reachesIn this way, control of the content is no longer in the hands of a single algorithm, created by a private company and easily manipulated.
“There is no one company that decides what is published; instead, there is a market of companies that decide what they bring to their audiences,” say the developers of BlueSky.
Finally, it should be noted that Dorsey has explained on his Twitter account that users They can choose not to use any algorithm.
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