Metaplanet CEO Simon Gerovich revealed how Bitcoin became the company's financial core, with ambitious goals and an institutional narrative that redefines the corporate role in crypto.
At a time when Bitcoin is facing corrections and market sentiment is becoming uncertain, Metaplanet, a Japanese firm that until recently operated in the hospitality sector, has decided to defend its vision. Under the leadership of Simon Gerovich, the company has not only adopted Bitcoin as its primary treasury asset, but has climbed positions to become the seventh largest corporate holder of BTC in the world, with 18.888 BTC accumulated until August.
Despite the significant amount of bitcoins it already holds today, the company has also redefined its objectives, setting out to reach 30.000 BTC before the end of the year and 210.000 BTC by 2027, which would represent 1% of the total supply of the cryptocurrency.
Gerovich has taken a clear and thoughtful approach, centering his narrative on solid fundamentals, financial discipline, and institutional strategy. In recent statements, the Metaplanet CEO forcefully defended the Bitcoin investment strategy, one that, he says, has transformed the company's balance sheet and generated exponential growth, to the point of positioning itself as a leader in the sector in Japan.
Manage BTC with a solid strategy on Bit2MeFrom hotel to Bitcoin treasury: Metaplanet's strategic shift
Metaplanet's story is, in many ways, a synthesis of the paradigm shift the corporate world is experiencing in the face of digital assets. Until April 2024, the company was known for its operations in the Japanese hotel sector, with a rather modest market capitalization of just $14 million. Today, with more than 18.888 BTC on its balance sheet and a valuation exceeding $2.190 billion, Metaplanet has become a case study in how a disciplined capital strategy can redefine a company's positioning in record time.
Simon Gerovich, CEO of the firm, has been the architect of this transformation, driving the adoption of Bitcoin as a primary treasury asset.
In a recent declaration On the X platform, Gerovich acknowledged that price fluctuations and corrections can lead to frustration and discouragement among many investors, which is completely understandable. However, He emphasized that Metaplanet is based on solid foundations, built with patience and discipline., and that, in the long run, those fundamentals are what really matter and prevail in the market.
Gerovich emphasized that the second quarter was the strongest in Metaplanet's history, highlighting that operating profit and positive cash flow allow 100% of the funds raised to be allocated to accumulating BTC.
“As a profitable, cash-flow positive company, 100% of the funds we raise can be used to accumulate Bitcoin,” declared.
However, Metaplanet's strategy is not limited to just accumulating Bitcoin. It has also begun using its reserves as collateral for loans, with the goal of acquiring profitable businesses. Among the most ambitious plans is the purchase of a digital bank in Japan, which would consolidate its position as an institutional financial player within the crypto ecosystem.
Bitcoin as an institutional asset: Gerovich, fundamentals before price
In an environment marked by volatility, Gerovich has insisted that Metaplanet's conviction is not based on short-term movements, but on solid fundamentals. “I hear the disappointment over the recent setback. It's natural to feel that way. But what gives us conviction is the foundation we're building.”, wrote on his X account, in response to market concerns about the recent price drops in Bitcoin and other cryptocurrencies. Gerovich emphasized that while other players are adjusting their positions, Metaplanet continues to accumulate.
The firm has made weekly BTC purchases, including recent acquisitions of 518 BTC for $61,4 million and 775 BTC for $93 million, bringing its average purchase volume to $102.653 per unit. However, far from seeking low prices, the firm has demonstrated that its strategy is designed to operate in structurally high ranges, reinforcing its narrative of institutional conviction.
Create your free Bit2Me account and access BitcoinMetaplanet's approach has begun to influence other companies in the region. Firms such as WiseLink in Taiwan, K Wave Media in South Korea, and Genius Group in Singapore, for example, have announced similar moves inspired by Metaplanet's model and, of course, Strategy's. Both, with their innovative Bitcoin-based strategies, are emerging as Catalysts for corporate adoption of Bitcoin around the world, at a time when regulation is beginning to offer greater clarity and institutional support.
Metaplanet's success in numbers
Beyond the narrative, Metaplanet's financial results have been overwhelming. In the second quarter, the company reported revenue of 1.200 billion yen, approximately $7,8 million, which represents a growth of 41% compared to the previous quarter.
Gerovich also said net income soared to 11.100 billion yen, or about $75,1 million, reversing a loss of 5.000 billion yen in the first quarter. Ordinary profit also showed significant improvement, reaching 117,8 million yen.
These results have been attributed to the generation of recurring revenue from cash-secured option premiums and overall operating performance. According to Gerovich, this revenue stream provides resilience and flexibility to continue funding BTC accumulation and future treasury operations.
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Long-term goals: 30.000 BTC in 2025, 210.000 in 2027
Metaplanet has established itself as one of the most actively traded stocks in Japan and also as one of the most recognized names in the global Bitcoin treasury market. Its high liquidity and the visibility it has gained in the market give it a position of strength and relevance, allowing it to stand out among competitors and attract the attention of institutional investors.
But Metaplanet's real driver is its long-term ambition. Since reaching 18.888 BTC in its reserve, the company has set its sights on much larger goals: it aims to accumulate 30.000 BTC by the end of 2025 and, beyond that, reach an impressive 210.000 BTC in 2027. To put this last number into perspective, that would be equivalent to own around 1% of the total global Bitcoin supply.
Achieving that goal would not only put Metaplanet on the map as one of the largest corporate holders globally, but would also position it as a key institution within the crypto ecosystem, with a much more defined and robust role.
Your crypto strategy starts at Bit2Me“We are proud to represent Japan on the world stage as the only non-US company in the top 10 Bitcoin ranking.”, Gerovich concluded. “We are building one of the most valuable companies in the world, backed by Bitcoin.”
