Spanish exchange Bit2Me has hired Ricardo Da Ros to begin its expansion into Latin America.
Bit2Me, the first company recognized by the Bank of Spain as a virtual currency service provider, has signed the former country manager of Binance in Brazil, Ricardo Da Ros, who will be responsible for directing future operations in the Latin American country.
Brazil has at least 20 million cryptocurrency investors, according to internal data from Bit2Me. Bitcoin trading volume in the country grew by more than 70% in 2021 compared to the previous year, according to data from the Federal Tax Service (RFB).
In this sense, Pablo Casadio, CFO of Bit2Me, considers Brazil “a key country for Bit2Me's entry into Latin America, since more than 20 million Brazilians already invest in cryptocurrencies, which demonstrates their interest in learning about this new technology.”
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Who is Ricardo Da Ros?
Ricardo Da Ros worked as a country manager at the Binance exchange. He has also served as business manager for Ripio's technology in the country. Thanks to the work he developed in this position, he gained extensive knowledge of the Brazilian market and its needs.
Regarding his academic background, Da Ros holds a degree in Computer Science and Informatics from Ohio State University and is fluent in Portuguese, Spanish, Italian and English.
“I am very happy to join the Bit2Me family, I believe that it is an exchange with a great future and that has the founding principles of Bitcoin in its DNA. I believe that with Bit2Me we will be able to Improving Cryptocurrency Awareness in Brazil and bring the idea of Satoshi Nakamoto to all Brazilians who are interested in this revolution,” says Da Ros.
Regarding the addition of the new country manager for Brazil, Leif Ferrerira, CEO of Bit2Me, said: “The signing of Ricardo Da Ros demonstrates the importance that Bit2Me places on the company's international expansion and, specifically, on the Brazilian market, a country with a large crypto community, which has seen Bitcoin as a refuge from inflation and a good way to transfer value safely and cheaply.”
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Bit2Me in Brazil
La Bit2Me's office in Brazil is made up of more than 20 people, with a compliance department dedicated (exclusively) to the Brazilian market and which scrupulously applies the regulations related to the prevention of money laundering and terrorist financing.
The Brazilian team includes highly capable profiles, such as Everton Behenck, an advertising specialist who has led some of the most important brands in Brazil, such as Itaú, the largest bank in Latin America.
Neslon Leoni, former UN peacekeeper and former communications director for UNICEF in Brazil, is also part of our team in Brazil, as well as Renán Bofin, a digital marketing expert who worked for years at the Latin American exchange Mercado Bitcoin, and André Rossi, head of operations with extensive experience in business development with the digital bank BTG Pactual.
This team, made up of top-level talents, will lead Bit2Me's entry into Brazil and the Latin American market, a geographical area of great importance for the company.
