The city of Benidorm (Alicante), known for its beautiful beaches and nightlife, comes to the metaverse together with the Spanish Virtual Reality platform, SIX3D.
Benidorm Land is the new metaverse Virtual Reality created by the Spanish company SIX3D, to allow its users to visit, learn about and explore the city, interact with others and enjoy a new and immersive experience while being able to monetize. The city of Benidorm, located in Alicante, is one of the favorite tourist and vacation destinations for many.
Within the SIX3D platform, users can explore Benidorm Land to discover the city's streets, beaches, and some iconic sites, and interact with other users through their avatars.
At the moment, it is a pilot project still under construction that seeks to open up the possibilities and opportunities offered by the metaverse in the tourism sector. The official launch of SIX3D is scheduled for May on Steam, which has more than 140 million registered users, according to the Reports.
The city of Benidorm explained that, from this new platform, it is opening its door to digital travelers and new generations, overcoming the travel restrictions imposed by the Covid pandemic. In the future, the city hopes to further expand and enrich its experiences within the metaverse to offer a wider window to the virtual world.
Technological innovation in Benidorm's DNA
Toni Pérez, Mayor of Benidorm, said that the city is taking a leap into the metaverse to stay at the forefront of innovation in tourism promotion.
On the Visit Benidorm portal, Pérez stated that technological development has always been part of the city's DNA, which is why it will use the Benidorm Land platform as a powerful tool for tourism promotion, from which it will pave the way for innovation and intelligent development. Thanks to the innovation of the metaverse, users will be able to “They can live adventures and experiences in Benidorm in an alternative reality without leaving home”He said.
The Benidorm Land platform on SIX3D is accessible to any user of the metaverse. In addition, as explained on its website, the content can be enjoyed in 2D from any computer screen, smartphones and tablets or using virtual or augmented reality glasses for a 3D experience.
Through the metaverse, Benidorm offers tourists and travellers an interesting option to get to know the city before travelling. In this way, they will be able to find out what Benidorm is like, discover if it meets their aspirations and needs and learn everything about the place; in addition to walking around and contemplating views of different places, such as the Castell, from an angle that “only a drone could provide us,” he explained.
In the future, Benidorm Land will integrate tours of restaurants, hotels, theme parks and many other sites to enrich its immersive experiences in the Metaverse.
Metaverse on the Ethereum blockchain
SIX3D is a 3D Virtual Reality metaverse that is built on the blockchain of Ethereum, allowing you to add a layer of utility by implementing your own token and NFT.
Benidorm Land and SIX3D users will be able to create and monetize their own experiences and content within the metaverse through the SIX3 token and the NFT. In his white paperSIX3D explains that users will also be able to mine SIX3 to further develop the project’s digital economy. SIX3 will be used to acquire different assets and resources within the platform.
Metaverse, the new way of doing tourism in Spain
With each passing day, the Metaverse is taking over every sector of society, breaking current models and transforming the way we interact and connect. The innovation offered by new technological developments allows for new forms of fun and interaction, which are being leveraged by major brands and companies around the world.
Companies in the tourism sector have begun to experiment with new technologies to develop completely new and immersive experiences for users, as is the case of the Spanish company SIX3D.
In October 2021, the city council of Zaragoza celebrated their Pilar festivities in the metaverse, together with the creative technology company Imascono. Both recreated the Basilica and the Plaza del Pilar in the virtual world to digitally integrate thousands of people and tourists from all over the world, so that they could enjoy the events typical of these patron saint festivities, such as the Offering of Flowers.
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