The multinational insurance and asset management company AXA becomes the first French insurer to enter the metaverse alongside The Sandbox.
AXA France has entered the blockchain metaverse The Sandbox to explore the opportunities of the world of tomorrow, the insurance multinational explained on its Twitter account. Its CEO, Patrick Cohen, said that the company intends to learn and familiarize itself with the metaverse to provide its users with new opportunities, while being able to explore the multiple use cases of the virtual world.
As a leader in the insurance world, AXA wants to take advantage of today's technological breakthroughs to build the insurance business of the future, Cohen said. AXA France is the first French insurer to buy a plot of land within the blockchain metaverse. The company explained that it has chosen The Sandbox because it is one of the largest and most widely used virtual worlds currently. To date, well-known French companies such as Carrefour, Casino Group, Gucci and gamer Marco Verratti have entered this virtual world. explained AXA.
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AXA in The Sandbox
From The Sandbox, AXA France will give to around 2.000 people who currently make up its community Digital and Data AXA Technology Services' opportunity to meet and interact within the metaverse as a space to evolve with the times, the company explained.
Through your community Digital and Data, AXA wants to integrate innovation and technological development into its products and services, to meet the needs of its customers and exceed expectations. Patrick Cohen highlighted that “The spirit of innovation has been the key to AXA France’s success” since its creation, so through its new headquarters in the metaverse The Sandbox will be able to offer its talents the opportunity to meet in the new virtual world, explore its uses and build new innovative and disruptive services for the insurance and asset management sector.
Big Companies in The Sandbox
In recent months, large companies from different industries have made their entrance into this Metaverse. To name a few, the professional services company PricewaterhouseCoopers (PwC) I buy a virtual plot of land in The Sandbox at the end of December last year, to develop its professional advisory, auditing, consulting and tax services in the virtual world.
Also, the company Carrefour, the first European retail group of French origin, has purchased a mega plot of virtual land in The Sandbox to develop new differential experiences that will allow it to move forward into the future. Carrefour said that the plot of land acquired within this metaverse is equivalent to about 30 supermarkets.
Likewise, companies and businesses such as Gucci, Casino Group and, recently, the professional soccer player Marco Verratti, invested in the virtual land of The Sandbox.
Decentraland, another of the great metaverses built on the blockchain of Ethereum, was chosen by the prestigious financial and banking services company JP Morgan to open its own virtual headquarters, called Onyx, last week.
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