The collaboration seeks to enable Honda Formula 1 attendees and fans to have a unique experience powered by the Web3 services built by this collaboration in this sector.
Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has announced a collaboration with Honda Motor Co, Gryfyn, and GET Protocol, to give away limited edition NFT memberships and commemorative NFTs at the Animoca Brands Japan Welcome Event. FORMULA 1™ Honda and Red Bull in Tokyo. This event will be held at Zepp Shinjuku (Tokyo) in Shinjuku-ku, Tokyo on September 20, 2023. It will also be possible to access the Honda stand at the 2023 Japanese Grand Prix, which will be held in Suzuka from September 21 to 24, 2023.
The partnership will focus on developing and utilizing Web3 technologies, such as NFTs and blockchain-based ticketing, to create new and innovative fan engagement experiences. One of the first initiatives of the partnership will be the launch of a series of membership NFTs for Honda fans in Japan. These NFTs will provide fans with exclusive access to Honda events, content, and experiences.
The partnership will also explore the use of blockchain-based ticketing to improve the fan experience at Honda events. For example, blockchain-based ticketing could be used to reduce ticket fraud and make it easier for fans to transfer tickets.
A significant development
The collaboration between Animoca Brands Japan, Gryfyn, GET Protocol and Honda is a significant development for the Web3 space in Japan. It shows that major Japanese brands are interested in using Web3 technologies to engage with their fans in new and innovative ways.
The partnership has the potential to revolutionize fan engagement in Japan and beyond. It could pave the way for other Japanese brands to adopt Web3 technologies and create new and exciting fan experiences.
Below are some specific examples of how the partnership could be used to improve fan engagement:
- Fans could use their membership NFTs to access exclusive content and experiences, such as behind-the-scenes footage, meet-and-greets with drivers, and early access to tickets.
- They will also be able to use blockchain-based ticketing to purchase tickets to Honda events without having to worry about fraud or long lines.
- They will be able to use their membership NFTs to vote in polls and surveys, and provide feedback to Honda on how to improve the fan experience.
- And finally, they will be able to use their membership NFTs to interact with other Honda fans and create a sense of community.
The partnership is still in its early stages, but has the potential to revolutionize fan engagement in Japan and beyond.
Honda enters the NFT sector
Initially, Honda will distribute Honda KEY NFTs to all fans who apply for the lottery to purchase tickets for the FORMULA 1™ Honda & Red Bull Welcome Event in Tokyo, a special event hosted by Honda. Event attendees will receive a commemorative NFT, which will be airdropped to ticket holders after the event.
Additionally, Honda KEY NFTs and other special items will be available for redemption by fans who visit the Honda booth at the 1 F2023 Japanese Grand Prix at Suzuka Circuit. Animoca Brands Japan and Gryfyn, a subsidiary of Animoca Brands and a Web3 wallet focused on connecting brands and communities, previously announced a collaboration with Honda to promote fan engagement across Honda’s motorsports portfolio.
Honda is also working closely with Animoca Brands Japan on Honda’s Web3 fan strategy, with Gryfyn serving as a wallet partner to host the Honda KEY NFT. GET Protocol, a digital ticketing infrastructure provider, recently partnered with the Dutch Grand Prix to launch ticket-linked digital collectibles for the 2023 Zandvoort race and will assist Honda in releasing its special commemorative NFT.
Animoca Brands, driving the NFT and gaming sector on blockchain
At this point, it is worth remembering that Animoca Brands is a leading company in the development and distribution of blockchain-based games, applications and other digital products. The company was founded in 2014 and is based in Hong Kong, and is one of the most active companies in the NFT and blockchain gaming sector. The company has invested in more than 300 projects in this space, including games, applications and digital art collections.
Some of Animoca Brands' most notable projects include:
- The Sandbox, a metaverse where players can create, play, and monetize their own content.
- Axie Infinity, an NFT-based collectible card game that has gained massive popularity in the Philippines.
- REVV Motorsport, an NFT racing game platform.
- The Walking Dead: No Man's Land, a strategy game based on the popular television series.
Animoca Brands is driving the development of the blockchain gaming and NFT sector through its investments, partnerships and product developments. The company is helping to create a new ecosystem where gamers can own and control their digital assets.
Its impact on the sector has been significant, raising awareness of this technology and attracting new investors and users. All this in addition to contributing to innovation in this space, developing new business models and experiences for players.
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