European giant Amundi is entering the crypto space, preparing its first Bitcoin ETF for 2026, in a move that promises to redefine institutional investing.
A new financial titan is entering the digital asset arena. Amundi, Europe's largest asset manager with a portfolio exceeding €2 trillion, is preparing to take a historic step that could reshape the cryptocurrency landscape on the continent.
According to exclusive information revealed by the specialized media The Big Whale, the French firm plans launch its first Bitcoin exchange-traded products in early 2026This strategic move not only marks Amundi's official entry into the crypto ecosystem, but also sends an unequivocal signal to the market: Bitcoin has cemented its place as a legitimate investment asset for the world's leading institutional portfolios.
Amundi's decision to follow in the footsteps of BlackRock's overwhelming success in the United States represents a turning point, promising to bring a new wave of capital and legitimacy to Bitcoin on the Old Continent.
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For months, the financial world has watched in amazement as the US Bitcoin spot ETF phenomenon, overwhelmingly led by BlackRock, emerged. Its product, the iShares Bitcoin Trust (IBIT), has shattered all records since its release.
According to data As cited by The Big Whale, BlackRock's IBIT has accumulated over 800.000 BTC, representing nearly 4% of the total circulating Bitcoin supply, valued at approximately $97.000 billion. In just over twenty months, this ETF has become the most profitable product of the American giant, outperforming even its S&P 500 index funds and capturing two-thirds of the total Bitcoin ETF market.
This unprecedented success has served as a powerful case study for asset managers around the world. It demonstrated that there is massive, latent institutional demand for a regulated, secure, and simple way to invest in Bitcoin. Amundi, after a period of observation, has decided that the time to act has come.
By preparing to launch its own Bitcoin ETNs (Exchange-Traded Notes), the European equivalent of US ETFs, the firm is positioning itself to become the first European heavyweight to replicate BlackRock's successful formula.
The entry of a player of Amundi's caliber into the Bitcoin market will not only validate the market locally, but could also catalyze healthy competition, prompting other European managers to follow suit and boost the region's crypto investment ecosystem.
A turning point for Bitcoin on the Old Continent
Amundi's entry into the cryptocurrency market is much more than the launch of a new financial product; it is a catalyst event for institutional adoption in Europe. The key to this strategic shift lies in the confluence of two factors: market maturity and a clearer regulatory environment.
The implementation of the framework MiCA (Markets in Crypto-Assets) The European Union's support has been crucial, as it provides a robust legal framework that protects both investors and issuers of digital asset products. This regulatory certainty was the missing piece that made conservative giants like Amundi feel comfortable entering a sector previously perceived as volatile.
Amundi's plan, according to Gregorio Raymond, co-founder of The Big Whale, is to launch ETNs that track the price of Bitcoin, but the company is also exploring offering a product backed by physical Bitcoin. This distinction is crucial. While an ETN is a debt note that replicates the asset's performance, a physically backed ETF holds the underlying Bitcoin, offering an additional layer of security and confidence to investors.
By adopting this model, Amundi not only seeks to attract capital but also to build a solid foundation of trust, with a transparent fee structure and highly secure digital custody systems. Overall, this initiative aligns with the firm's comprehensive vision, which already invests in emerging sectors such as artificial intelligence and sustainability, reaffirming its commitment to financial and technological innovation.
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Amundi's decision to launch a Bitcoin ETF in 2026 significantly expands the options for investing in digital assets and redefines the role of cryptocurrencies within the European financial system. With over $2 trillion in assets under management, its entry into this market sends a strong message: Bitcoin has become an asset that demands serious institutional attention.
Furthermore, this development reflects a clear response to the new financial reality. Investors demand solid, regulated alternatives to diversify their portfolios. Amundi, thanks to its experience and scale, offers a safe entry into the crypto world, ensuring transparency and regulatory compliance.
Beyond direct competition with global players, what's at stake is the consolidation of a new era in which digital assets and traditional finance not only coexist, but are integrated under a clear and defined regulatory framework, forging a more innovative, competitive, and inclusive financial future for all.
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