Adidas avatars, generated by Artificial Intelligence in collaboration with the Ready Player Me project, can now sport unique clothing and accessories from the brand in the metaverse.
Adidas has launched a collection of virtual clothing and NFT wearables called “Virtual Gear» consisting of 16 unique pieces that mix past and future, communities and creators, culture and identity, and the physical and virtual world.
On Twitter, the German multinational sportswear and footwear company explained that “Virtual Gear” represents its first collection of interoperable products for avatars.
The launch of this collection of wearables in NFT format reinforces Adidas' entry into the world of Web3 and its commitment to building an open and accessible metaverse for all.
Virtual Gear, by Adidas
Adidas' NFT wearables collection, “Virtual Gear,” consists of 8 unique pieces of clothing from the sports brand, with special variations totaling 16 items in total. These are Upper garments such as winter and motorcycle jackets, sweatshirts or hooded sweatshirts and some more original garments, inspired by the world of the future and the metaverse.
Prepared by @LexLede
Commenting on the launch, Nic Galway, Senior Vice President of Creative Direction at Adidas Originals, highlighted that “Virtual Gear” represents “an idea of wearable clothing that can transcend time and space.” Through new technologies and the Metaverse, the multinational company wants to explore a new level of utility for the community, as the metaverse takes on a new form, Galway explained.
For her part, Erika Wykes-Sneyd, vice president of global marketing for Adidas' Web3 and Metaverse-focused studio, Adidas Web3 Studio, stated during her participation at the DPAA Global Summit, that Identity is the next big thing to explore, which is why Adidas is working hard to bring its brand closer to the sale of real merchandise, virtual wearables and NFT tokens through the channels offered by Web3.
Adidas' journey into the blockchain metaverse
Wykes-Sneyd explained that Adidas’ journey, which began its journey in the blockchain metaverse last year with the launch of “Into the Metaverse,” demonstrates the brand’s commitment to developing this space, with the aim of providing new opportunities to its community of users and helping them to flex their affinity with the brand regardless of where they are.
“Into the Metaverse” was the first NFT collection released by Adidas and represented the first phase of its metaverse built on The Sandbox, one of the most popular virtual worlds on the Ethereum blockchain. The company also launched a collection of NFT tokens in collaboration with Prada to foster education about the world of blockchain.
Adidas partnered with NFT projects Bored Aape Yacht Club (BAYC), Gmoney, and Punks Comics in December of this year. Avatars for these non-fungible token projects sported various clothing items featuring the brands’ logos, including the Adidas logo.
Continue reading: Polygon, the gateway for global brands to Web3
