Trump Media & Technology Group is seeking regulatory approval to launch a Bitcoin ETF under the brand name Truth.Fi. Experts have commented that this move aligns with Donald Trump’s plans to make the United States a leader in the world of cryptocurrencies.
The media and technology company, founded by Donald Trump in 2021, has filed a trademark application for six new exchange-traded funds, including one linked to Bitcoin, the world's largest cryptocurrency.
According to the filing, the ETF, called Bitcoin Plus, will provide U.S. investors with a means to invest in the cryptocurrency in a regulated manner. Devin Nunes, CEO and president of TMTG, said the company is exploring a variety of products to diversify its offerings, including Bitcoin-related strategies.
BUY BITCOINAbout presentation, experts have commented that it not only represents a deeper foray into the world of digital assets, but also aligns with Trump's stated ambition to position the United States as a global leader in the crypto industry.
The ETF, which will potentially be marketed under the brand name “Truth.Fi,” promises to offer investors a regulated and accessible way to gain exposure to Bitcoin. Trump Media’s decision to venture into this space is a clear demonstration of the growing acceptance and maturity that the cryptocurrency market has gained, which is increasingly attracting more institutional and retail investors.
The potential approval of this exchange-traded fund could mark an important milestone, further cementing Bitcoin’s legitimacy as a viable investment asset.
Trump Media's Bet on Bitcoin
Trump Media’s launch of a Bitcoin ETF represents a strategic bet on the growing interest in cryptocurrencies. In general, an ETF, or exchange-traded fund, is a type of investment vehicle that allows investors to buy shares that represent a basket of underlying assets, in this case, Bitcoin. Such an instrument makes it easy to invest in the digital asset without the need to directly purchase the cryptocurrency, so it may be attractive to many investors.
The company has entered into a services agreement with an affiliate of Yorkville Advisors, which will act as registered investment advisor for this ETF and the rest of the new registered financial vehicles.
On the other hand, the path to regulatory approval for this new Bitcoin-based investment fund could face challenges, although it should be noted that the US Securities and Exchange Commission (SEC) has recently begun to change its stance towards digital assets. This is evidenced by the recent creation of a working group dedicated to cryptoassets, and the approval of several cryptocurrency-linked exchange-traded funds operating in the US regulated market.
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A “wild” 2025 for cryptocurrencies
The news of Trump Media’s Bitcoin ETF has generated mixed reactions in the world of crypto and finance. Experts such as Eric Balchunas, an ETF analyst at Bloomberg, have commented on the topic on X, noting that the introduction of this financial instrument “shows how wild 2025 is going to be,” suggesting that the crypto market could experience significant changes and increased volatility in the near future.
The potential approval of the Trump Media ETF could have a significant impact on the Bitcoin market. First, it could increase demand for the cryptocurrency, although some experts, such as Balchunas, believe that even with a huge success it would not reach the level of reception that BlackRock's Bitcoin spot ETF, the iShares Bitcoin Trust (IBIT), had, which exceeds $100,000. $ 57.000 million dollars in assets under management. However, its approval would serve to further legitimize Bitcoin as a serious and established asset within the financial world.
Trump and cryptocurrencies: A pioneering president in the digital age?
If Trump Media achieves regulatory approval for its Bitcoin ETF, Donald Trump could become the first president to launch a cryptocurrency-based investment product. This historic development could have significant implications for public perception of cryptocurrencies and the role of the United States in the global digital asset industry.
Trump Media's initiative aligns with Trump's stated plans to make the United States a global leader in the cryptocurrency space.
During his 2024 presidential campaign, Trump made several promises, pledging to boost the development of the crypto industry in the country, regulate crypto assets clearly, and even create a Bitcoin strategic reserve. Now, after beginning his second presidential term on January 20 of this year, Trump began taking regulatory measures and appointed key officials in the SEC and other agencies with the aim of fostering innovation and growth in the cryptocurrency sector. He appointed a “cryptocurrency and AI czar” to coordinate White House government policy in these emerging areas and signed an executive order to explore the benefits and risks of digital currencies. He also created a task force to assess the impact of cryptocurrencies on the national economy and regulate this new asset class, and even launched his own memecoin, called Official Trump (TRUMP).
Considering the above, Trump Media’s quest to launch a Bitcoin ETF represents a pivotal moment in the evolution of the cryptocurrency market. If approved, this ETF could not only provide investors with a new way to access Bitcoin, but also cement the United States’ position as a leader in the digital asset industry.
