This crypto project is barely mentioned on social media, but insiders are coming in strong.

There are crypto projects that don't make much noise on social media, but are capturing the attention of those who really know the market. They're not a global trend on Twitter (now X), but insiders, developers, and specialized funds are aggressively accumulating their tokens. What information do they have that the general public has not yet discovered?

An example that reflects this reality is Verasity (VRA), A project that, without viral campaigns or prominent influencers, has captured the attention of insiders and technical analysts for its focus on solving a real problem: fraud in digital advertising.

Verasity, a blockchain technology to combat ad fraud

Digital advertising fraud is a problem that affects up to 40% of online ads, with many views generated by bots rather than real humans. Faced with this reality, Verasity, a project founded in 2018, offers an innovative solution based on blockchain and its patented technology. Proof of View (PoV), which verifies the legitimacy of each visualization in real time.

Verasity has positioned itself as a benchmark in the fight against advertising fraud, integrating its PoV system with popular video platforms such as YouTube, Twitch and VimeoThis system records every view on the blockchain, ensuring transparency and authenticity for advertisers, creators, and viewers. Additionally, its native token, ASK, functions as a currency within the ecosystem to reward all participants and facilitate transactions in advertising, e-sports, and digital content.

Although Verasity maintains a low profile on social media, its institutional adoption has grown significantly. In 2023, more than 500.000 holders participated in a historic community consultation that culminated in the burning of 50% of the maximum token supply, reducing the circulating supply to approximately 10.000 billion and strengthening the project's economics for commercial expansion.

The project's CEO, RJ Mark, emphasized that this community strategy and the commercialization of its PoV technology are the foundation for sustained growth, with a growing demand for reliable and efficient advertising solutions. Thus, the combination of advanced technology, registered patents, and a robust token economy has sparked the interest of funds specializing in AdTech and Web3, positioning Verasity as a key player in the transformation of the digital advertising ecosystem.

So, Verasity not only combats fraud, but also drives an economic model based on real user engagement, creating a fairer and more transparent environment for everyone involved in digital advertising.

Technical transparency and token distribution

One of the most striking aspects is the project's relative technical transparency. Verasity has published its whitepaper, patents, and documentation on its technological developments. However, it has not publicly revealed a detailed list of token holdings by founders, executives, or developers.

This isn't unusual in the crypto world, but it does represent a point of uncertainty. In projects where insiders hold large amounts of tokens, there's a risk of sell-offs or price manipulation, especially if there aren't clearly defined vesting mechanisms.

Token Distribution: Who's in Control?

Verasity has attracted attention in the blockchain ecosystem for its relatively transparent approach to its technology. The company has published its whitepaper, patents, and technical documentation, allowing the community to better understand its innovations and advancements. However, despite this technical openness, Verasity maintains a more reserved profile regarding the ownership structure of its tokens.

Unlike other projects that disclose in detail how much their founders, executives, and developers own, Verasity has not made public a clear list of internal holdings. This lack of information could generate a certain degree of uncertainty, since in the crypto world, the concentration of tokens in the hands of insiders can lead to risks such as sell-offs or price manipulation, especially if there are no vesting mechanisms to limit these actions.

Regarding token distribution, Verasity has reported measures to control inflation, such as burning 100 billion tokens in 2023. However, there is no recent data to confirm whether initial allocations to founders or investors are subject to restrictions or remain active without limitations. Another key point is that Only 10% of the total token supply is currently in circulation, indicating that a large amount remains unreleased. 

Information asymmetry: a signal for investors?

In the crypto world, information asymmetry can be lethal. If a small group of insiders has access to non-public information or controls a significant portion of the token supply, they can disproportionately influence the market.

This does not mean that Verasity is engaging in irregular practices, but it does underline the importance of investors Carefully evaluate the governance structure and token distribution before committing capital.

Risks associated with the use of privileged information

In the world of cryptocurrencies, insider trading—what in financial terms is known as insider trading— remains a serious and poorly regulated problem. Unlike traditional markets, where this practice is clearly prohibited and sanctioned, in the crypto universe it operates in a kind of gray area. This creates an unfair advantage for a small group with access to data that is not available to the general public.

Among the most common tactics observed are the “sniping”, which consists of buying assets just before important announcements, and the “dumping"," which involves selling large amounts of liquidity after a price increase to take advantage of quick profits. There is also liquidity manipulation, where false demand signals are generated to influence the market. These maneuvers often go unnoticed, especially in projects with limited visibility, but they can cause considerable damage to ordinary investors.

A recent example that highlighted this occurred at Binance, when an employee used inside information to trade tokens before their public launchThis incident led to internal sanctions and a thorough review of the platform's controls. But beyond the financial impact, these types of cases affect community trust. 

How to protect yourself

Therefore, although there is no foolproof formula, there are several strategies that investors can apply to minimize possible risks, such as: thoroughly investigate the project's tokenomics, reviewing key documents and token distribution to detect red flags. It is also essential monitor on-chain activity with specialized tools to anticipate significant movements. 

Similarly, it is important assess governance and community engagement, in as much as helps identify projects that are more robust and less vulnerable to manipulation. Finally, distrust absolute silence can avoid negative surprises, and diversifying the portfolio remains an essential practice to protect the investment.

What investors should ask themselves

So, Verasity is a fascinating case in point within the crypto world. It's not just another project; it boasts proprietary, patented technology and real-world applications that are already being adopted by major institutions. However, despite these strengths, there are still aspects of its internal structure that are not entirely clear.

Therefore, it is essential to delve deeper into Verasity's analysis and monitoring, since in the crypto world, information is key, and transparency and decentralization are the best allies for those seeking to invest safely. It must not be forgotten that, as in any market, in the world of cryptocurrencies, it is not enough to simply know what to buy. You have to know who is buying and why.